Business of Football

VIDEO: PUMA & Manchester City celebrate iconic era with new 2022/23 away kit!

PUMA has launched the 2022/23 season Manchester City away kit. The new jersey has been designed in tribute to a classic City style worn during one of their most successful eras and celebrates the Club’s heritage of playing fearless, out of this world football. Past and present, when City take …

Read More »

Fulham FC announce record sponsorship deal with W88!

Fulham FC have confirmed a record sponsorship with global betting firm W88 as Front of Shirt and Main Team Partner for the 2022/23 Premier League season. The shirt featuring the W88 logo will be worn by both the Fulham FC Women’s and Men’s First Teams. The new season kit will …

Read More »

XtraTime VIDEO: East Bengal Club & Emami Group to sign deal on August 2!

As XtraTime reports, Kolkata giants East Bengal Club and their new investors Emami Group will sign the final agreement on August 2. That is the news that the fans of the red and gold have been waiting for. Now one can only wish for East Bengal that the partnership and …

Read More »

Nike & RB Leipzig launch the clubs 2022/23 season home kit!

The new RB Leipzig home shirt for the 2022/23 season by Nike has been launched with a classic design with modern interpretation. The new RB Leipzig home shirt stands out with its bespoke and progressive design, as well as its modern and dynamic colour blends. The shirt maintains the classic …

Read More »

AC Milan partners with Sorare!

AC Milan and Sorare have announced an exclusive multi-year partnership that sees the player-owned fantasy sports game leveraging non-fungible tokens become the Club’s Official NFT Fantasy Football Game Partner, joining the Rossoneri’s roster of Premium Partners. With this new deal, AC Milan officially enters Sorare’s NFT-based fantasy football game, in …

Read More »

Macron’s new kits for Spain’s RFEF Referees!

The referees section of RFEF, the Royal Spanish Football Federation, of which Macron was Official Referee Match Kit Supplier for the 2022/23 season, has presented the new kits that Spanish referees will wear for next season’s matches. Macron has developed a very high profile product, not only technically speaking, but …

Read More »

Macron launch Reading FC home kit to sensitise on matters of global warming!

The new Home shirt designed for Reading FC, a historic English team that plays in the Football League Championship, could not be more timely given the current climate crisis our planet is facing. What makes this jersey unique is the thick multicoloured stripes graphic on the sleeves. Designed in collaboration …

Read More »

Lega Serie A partners with Sorare to bring next generation fantasy sports to Italian Football!

Italy’s Lega Serie A today announced an exclusive multi-year partnership with Sorare, the player-owned fantasy sports game leveraging non-fungible tokens (NFTs). Fans, collectors and players from across the globe will now be able to collect, trade and play with digital cards from Italy’s most celebrated and prestigious football division, home …

Read More »

UMBRO & Brentford FC launch 2022/23 season away kit!

The new Brentford FC kit has been revealed. The light blue design, reminiscent of Brentford FC’s away kits from the ’80s and early ’90s, feature an embroidered castle crest and will be the second kit in as many years that will be rolled over for two seasons. The castle crest …

Read More »