Business of Football

Inter Milan & Nike unveil special jersey dedicated to the Air Max DN!

Inter Milan and Nike have launched a special jersey dedicated to the Air Max DN, the silhouette that marks a new generation in the footwear cushioning revolution. As a link between street and jersey culture, the new jersey – which showcases the success of the renewed partnership between the two …

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That was SportsInnovation 2024!

For the third time, the DFL organised the trade fair for future technologies in sport together with venue operator and event specialist D.LIVE and sports business conference organiser Spielmacher. More than 2000 international guests accepted the invitation to the MERKUR SPIEL-ARENA in Düsseldorf to experience and discuss the latest trends …

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Manchester City & Etihad Airways announce launch of community football projects across India!

Manchester City and global partner Etihad Airways are flying towards a better future for young people in India, with the announcement of a brand-new community football initiative in cities across the country. The joint initiative will see Manchester City work in collaboration with Etihad Airways, Club charity City in the …

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PUMA launches 2024 National Team home & away kits – remade with RE:FIBRE!

Global sports company PUMA has today unveiled their 2024 National Team Home and Away kits, featuring bespoke designs that celebrate the rich heritage of each nation. The Authentic version has been created from PUMA’s innovative, ultra-light ULTRAWEAVE technology, while the Replica jerseys have been crafted with the PUMA’s RE:FIBRE recycling …

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Premier League signs multi-year deal with VR developer Rezzil!

The Premier League has today announced a four-year partnership with Rezzil, the virtual reality (VR) software developer. Rezzil, a Manchester-based VR software firm, are specialists in the production of sports gaming software for athlete training and game analysis within virtual reality. Rezzil applications are widely used in professional football and …

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AliExpress signs as UEFA EURO 2024 partner!

UEFA has announced international online retail marketplace AliExpress as an official partner of UEFA EURO 2024, which takes place in Germany across ten host cities from 14 June to 14 July. The partnership was unveiled at Olympiastadion Berlin earlier today by UEFA marketing director Guy-Laurent Epstein, AliExpress European Commercial Director …

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