Business of Football

wefox joins AC Milan as its new premium partner & first-ever back of shirt partner!

AC Milan have announced a new partnership with wefox, which sees the leading European insurtech become the Club’s Official Insurance Partner and its first-ever Official Back-of-Shirt Partner, joining the Rossoneri’s roster of Premium Partners. As part of the agreement – and a first historic time for AC Milan – the …

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adidas & New York Red Bulls unveil 2022 1Ritmo kit!

The New York Red Bulls have unveiled their new primary jersey ahead of the 2022 MLS season, the 1Ritmo kit by adidas. A continuation of the club’s 1Beat narrative… 1Ritmo (pronounced Un Ritmo) was created to embrace and unite all our communities and celebrate the cultures within them, inside and …

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adidas & New York City FC unveil 2022 The Volt kit!

New York City Football Club (NYCFC) have unveiled its 2022-2023 away kit, ‘The Volt Kit’, inspired by the Club’s fans that power the Club throughout each game and the entire season. To launch the new adidas kit design, NYCFC has spotlighted members from the Club’s two official Supporters Groups, The …

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adidas & LAFC unveil 2022 5 Year Anniversary kit!

Major League Soccer side LAFC have unveiled their new primary jersey for the 2022-23 MLS seasons, the 5 Year Anniversary kit by adidas. Celebrating five years on the pitch and in the stands, the 2022 jersey pays homage to the Club’s inaugural season home kit with amplified Art Deco patterning. …

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Errea present new Kuwait Football teams kits with nod to the past!

With a nod to a past style, Erreà Sport and the Kuwait National Football Team redefine the team’s future look with the new match kits. Inspired by the famous shirt worn in the 1996 AFC Asian Cup, the new match kit is simple but impactful. Presenting minimalist and clean lines, …

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Claro signs up as Regional Supporter of 2022 FIFA World Cup!

Telecommunications provider Claro has been unveiled as a Regional Supporter of the 2022 FIFA World Cup – Qatar. The agreement spans South America and covers fixed-line and wireless telecommunication services, as well as wireless telecommunication end-user services, in Argentina, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru and Uruguay. As a Regional …

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FA of Thailand selects Stats Perform for exclusive long term official data & integrity deal!

The Thailand Football Association has become the latest sports federation to choose sports AI and data giant Stats Perform as its exclusive official data and integrity partner. The wide-ranging agreement sees Stats Perform’s leading data brand, Opta and RunningBall services exclusively collecting and distributing real-time scores and detailed data from …

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