Business of Football

VIDEO: Kerala Blasters announce Delfrez as new associate partner!

Kerala Blasters FC have announced its new partnership with India’s leading poultry conglomerate Suguna Foods’ newly launched brand, Delfrez for the ongoing season of the ISL 2021-22. Delfrez is a chain of retail outlets that operates under the processed food division of Suguna Foods Pvt. Ltd, a pioneer in broiler …

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Ciao. Welcome to Milan. New PUMA & AC Milan streetwear capsule!

Global sports brand PUMA and Italian Serie A side AC Milan have released their first streetwear collaboration together, where Milanese heritage and proud footballing tradition were combined for a limited drop of footwear and apparel. The capsule, designed as much for the terraces as it is for the street, marks …

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New Balance launches AS Roma lunar new year collection!

New Balance has released a limited-edition Lunar New Year collection for Italian Serie A side AS Roma. The eight-piece bespoke line has been designed in celebration of the Year of the Tiger and features a graphic t-shirt, hoodie, 237 trainer and football. Off-pitch items including a cap, bobble hat and …

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Kerala Blasters announce Delfrez as new associate partner!

Kerala Blasters FC have announced its new partnership with India’s leading poultry conglomerate Suguna Foods’ newly launched brand, Delfrez for the ongoing season of the ISL 2021-22. Delfrez is a chain of retail outlets that operates under the processed food division of Suguna Foods Pvt. Ltd, a pioneer in broiler …

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FIFA announces Visa as first-ever FIFA Women’s Football Partner!

FIFA has been collaborating with Visa since 2007, and today, December 21, have announced Visa as the first Global FIFA Women’s Football Partner to come on board under the newly launched commercial partnership structure, which comes into effect in 2023. The new opportunities afforded under the revamped structure highlight the …

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VIDEO: Six5Six & AIFF present India Women 2022 home kit for 2022 AFC Women’s Asian Cup!

Come the New Year, the Indian Senior Women’s National Team will have a new look in the form of a new home jersey. The Blue Tigresses have been inspiring a generation while breaking down the barriers to move forward together the women’s game and now will be setting the trend …

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Six5Six & AIFF present India Women 2022 home kit for 2022 AFC Women’s Asian Cup!

Come the New Year, the Indian Senior Women’s National Team will have a new look in the form of a new home jersey. The Blue Tigresses have been inspiring a generation while breaking down the barriers to move forward together the women’s game and now will be setting the trend …

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Barclays extends partnership with Premier League!

The Premier League and Barclays have announced a new three-year sponsorship deal through to the 2024/25 season. The renewal comes as Barclays and the Premier League celebrate 20 years since the bank first partnered with the League under the Barclaycard brand in 2001. The extension was announced at the same …

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ShopTheArena named Bengaluru FC’s official fan merchandise partner!

Bengaluru FC have announced a partnership with Mumbai-based apparel brand Suditi Sports, for Blues’ Official Fan Merchandise Partner for a two-year deal. As a part of the association, exclusive merchandise will be made available to the Blues’ supporters, the West Block Blues, and the club’s Official Members worldwide. “We are …

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Brentford FC sign Steelo as new club partner!

Brentford FC has announced a new partnership deal with the structural steel fabrication company, Steelo. The London-based organisation has signed a sponsorship agreement which will see them working with the Club as an Official Club Partner until the end of season 2023/24. Steelo was founded in 2009 and prides itself …

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