Thursday , May 9 2024

Business of Football

Manchester City announce partnership with 3KEY!

Manchester City has announced a new regional partnership with 3KEY which will see the Decentralized Finance (DeFi) Trading Analysis and Advisory Technology company become an Official Regional Partner of Manchester City FC. 3KEY provides a suite of portfolio management tools, technology and products which aim to help educate customers and …

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XtraTime VIDEO: SC East Bengal players having fun creating club promos!

SC East Bengal has returned to a grand tradition with their home colours, blending familiar hues in the most classic of looks: red and gold fields, vertically split into two halves. This iconic home kit has been a big part of the club’s heritage since 1921. The players had fun …

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FC Bayern Munich and Viessmann now also cooperating in Europe!

FC Bayern Munich and Viessmann are expanding their international partnership. The company is now also the German record champions’ official climate partner in Europe across the areas of heating, air conditioning, refrigeration systems and fan technologies. Both parties have already been working together successfully in Asia for several years. The …

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Macron named new technical sponsors of Bulgaria’s CSKA Sofia!

Another top European football club joins the ‘Macron family’. We are talking about CSKA Sofia, the most successful club in Bulgarian football, who will be wearing a kit bearing the Macron Hero brand starting from next season, 2022/23. The partnership foresees the development of new kit for the club’s staff …

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Tata Motors continues association as Jamshedpur FC’s Official Automobile Partner with PUNCH!

Global automotive giant Tata Motors has continued its association as Jamshedpur FC’s Official Automobile Partner for the upcoming Indian Super League 2021/22 season. The association will see Jamshedpur FC promote India’s first sub-compact SUV, PUNCH. Tata Motors has a rich history of associations with various sports properties and brands across …

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VIDEO: Mumbai City FC announce Expo 2020 Dubai as Principal Partner!

Indian Super League champions Mumbai City FC have announced a new global partnership with Expo 2020 Dubai for the 2021-22 season. The collaboration will see the first World Expo to take place in the Middle East, Africa and South Asia (MEASA) region become the Islanders’ Principal Partner. As a part …

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Fitbit Extends Partnership with Chennaiyin FC for Fourth Consecutive year!

Fitbit and Chennaiyin FC has announced the extension of their partnership for the fourth consecutive year. Fitbit will be the official wellness partner for Chennaiyin FC for the 2021/22 season. The partnership comes at an opportune time ahead of the 2021/22 Indian Super League where fans will see the two …

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The Planet Utopia collection in collaboration with PUMA, Soccerbible & ACID FC!

Sports company PUMA has today unveiled a special collaboration between Soccerbible and ACID FC with the launch of the Planet Utopia collection. The three parties have teamed up to release a three-piece capsule to celebrate the unique perceptions of Utopia in football. The collection aims to break football norms and …

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Manchester City announce new regional partnership with DreamSetGo!

Manchester City has today announced a new regional partnership with DreamSetGo, India’s first premium bespoke sports travel and experiences platform. The new partnership is the first-of-its-kind within the region for City and will see DreamSetGo become the Club’s Official Football Hospitality Experiences Partner in India. Founded in 2019 by Monish …

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