Business of Football

The Nike-made 2021/22 season third kit of Internazionale Milan takes its inspiration from the values of inclusion and equality, which have been part of Inter’s DNA since the club’s very inception. The black kit features a motif with four bright colours side by side in diagonal stripes, representing the acceptance …

Following the partnership between Macron and Australia’s top A-League club Melbourne Victory FC, the Italian brand and the club have unveiled the new jerseys that Victory will wear during the new season. Both Home and Away shirts feature the colours and design of the Australian club’s logo. The new ‘Home’ …

188BET will become the Regional Betting Partner of FC Bayern Munich in Asia. The three-year agreement will see both brands work together to engage with Asian sports fans. Main pillars of the collaboration will be branded digital assets, player content as well the promoting the brand via virtual advertisement in …

The third kit for the 2021-22 campaign has been released. Real Madrid and adidas have opted for an emerald green for this season’s jersey, which also shows the sponsor, club badge and the brand’s iconic three stripes in white. There is a round, black neck, while the logo is embroidered …

Inter Miami CF have revealed the club’s first-ever jersey sponsor, announcing Wednesday a multi-year partnership with XBTO, a prominent, global cryptofinance firm. The jersey partnership, which is among the biggest deals in MLS to date, marks the first cryptofinance partnership deal in the league. As part of the agreement, both …

Odisha FC revealed its second kit for the upcoming 2021/22 Indian Super League. The second kit represents the traditional warriors of Odisha – Paikas and is a tribute to the brave warriors from the region who fought against the Britishers in the 19th century. The ‘Sunrise’ colour in this kit …

The International Sports Convention have announced that Sotic will be an event partner for the International Sports Convention 2022 in London. In addition, Sotic will be involved in significant content initiatives showcasing their expertise in digital and technology in sport. This will include ISC Business of Sport Podcasts and ISC …

I-League side RoundGlass Punjab FC have announced a three-year partnership with sportswear brand SIX5SIX as its official kit and merchandise partner. SIX5SIX is also a sponsor of the Indian National Football Team, Kerala Blasters FC in addition to Estoril in Portugal. As part of RoundGlass Punjab FC’s contract with SIX5SIX, …

This weekend we should’ve heard: “O’zapft is! To a peaceful Oktoberfest!” But unfortunately, the Munich Oktoberfest will not take place again this year due to the pandemic. However, since Oktoberfest is part of the Bavarian way of life and is firmly entrenched in our hearts, FC Bayern Munich and adidas …