Business of Football

AC Milan and BitMEX, one of the world’s leading crypto derivatives platforms, have announced a multi-year partnership that will see BitMEX become the first-ever Official Sleeve Partner and the Official Cryptocurrency Trading Partner of the Rossoneri. The BitMEX brand will feature on the sleeve of both the men’s and women’s …

FC Bayern Munich has welcomed Einhell Germany AG into its set of “Gold Partners”. The family business from Landau in Lower Bavaria becomes the German record champions’ “Official Home and Garden Expert”. The partnership, which was officially unveiled at a launch event today, will run for four years, with an …

Ternana Calcio and Macron, technical sponsor of the “Fere”, have presented the new shirts that the Umbrian club will wear during the 2021-2022 season. The Viverna, the mythological winged reptile symbol of Ternana, still characterises the uniforms of the Umbrian club that this year also pays homage to the territory …

Parimatch Tech, an international product company that promotes the Parimatch brand globally and provides tech and marketing solutions in the betting and entertainment industry, has signed a partnership agreement with Chelsea FC for the next three seasons. Parimatch will use Chelsea FC’s bold and ambitious brand and will utilise a …

Macron, the Hero company, and Wisla Kraków, one of the most successful clubs in Polish football, have presented a unique edition shirt to celebrate 115 years of the “Biala Gwiazda” (White Star) history. The shirt celebrates the club, founded in 1906 and named after the river that flows through Krakow, …

Two-time Indian Super League champions Chennaiyin FC have signed the country’s leading sports brand Nivia as the official kit partner on a multi-year deal, starting from the 2021-22 season. Nivia has strong footprints in the football ecosystem in India as well as Asia and is one of the most trusted …

Having already unveiled their Home jersey ahead of their 150th anniversary season, Reading FC and Macron, the Hero company, have now presented the Away jerseys that the English club will wear over the course of the coming campaign. For this season’s Away jersey, Macron and Reading FC have decided to …

Promoted Norwich City FC have revealed their Joma third kit for the 2021/22 Premier League season. The vibrant and modern strip dons a fluorescent coral colour and incorporates a smart vertical black stripe detailing through the centre of the front of shirt that also follows through at the top of …

Soccerex have announced the Ligue de Football Professionnel have become the latest addition to the stable of Institutional partners at Soccerex from around the world of football. Signing an agreement to at least June 2022 will see the LFP represented at all Soccerex events – visibly, from a high-level brand …

Following the maintaining of tradition for the home shirt, with a classic design and vertical red stripes, the official Lincoln City FC away shirt, also created by Erreà Sport for the ‘Imps’ for the forthcoming season, is an affirmation of the new and the modern. Amid the shirt’s blue and …