Business of Football

UMBRO and Burnley FC have revealed the home kit for the upcoming 2021/22 Premier League season. Continuing in the tradition of the famous claret and blue for club home kits, this season the new jersey has been given a contemporary twist with all new graphic sleeves. Featuring a mock collar …

Zapp, the fast growing start-up that delivers snacks, drinks, essential groceries and other everyday items within minutes, 24/7, has been chosen as the official European on-demand convenience and grocery delivery partner of Chelsea Football Club. The partnership brings together the current European champions and the UK’s only 24/7 rapid delivery …

Greek Super League club Asteras Tripolis FC will mark their 90th anniversary with a special Home jersey designed by technical sponsor Macron for the 2021/22 season. Faded photos from back in 1931 show the team wearing jerseys with chunky horizontal stripes, while the goalkeeper wears knee guards and a woollen …

Macron and Hellas Verona have unveiled the new “Away” shirt that the team will wear during the upcoming season. Like the first jersey unveiled a few days ago, the away kit pays homage to Dante Alighieri for the 700th anniversary of his death, as the poet had a strong bond …

Primed and ready for the start of the 2021/22 season, UMBRO and West Ham United have dropped a new away kit. Inspired by kits worn on the road during the early ’90s, the new away jersey is crisp, clean and vibrant. On the front, it features contrasting stripes in sky …

Manchester United has reinforced its commitment to environmental sustainability through a global partnership with Renewable Energy Group, Inc., a leading producer of renewable fuels, with a shared mission to tackle climate change and create a cleaner world. Dedicated to providing high-quality and easy-to-use renewable fuels, Renewable Energy Group recycles waste …

Macron, the international brand leader in the teamwear sector, and Club Deportivo Castellón, the Spanish Primera RFEF club, have announced a technical sponsorship deal that will tie the Italian company to the ‘albinegro’ team for the next 4 seasons. From the 2021-2022 season on, the Macron Hero will be emblazoned …

Global sports company PUMA has today unveiled the new Borussia Dortmund Away kit for the 2021/22 season. The slick black jersey features continuous lateral chevron graphics in steel grey with black shorts and socks. In a special surprise, PUMA and the BVB Foundation “leuchte auf” (light up) presented the new …

Nike designs for kits at a level that understands global football’s massive influence on local culture. Maybe no other sport has the scale of the beautiful game, whether that scale measures fandom or the environmental footprint it leaves behind. By both measures, Nike serves a new generation of global football …

New Balance has revealed Athletic Club Bilbao’s unique home kit for the 2021/22 season. A modern take on the iconic racing red and white vertical stripes, the new Los Leones jersey incorporates a diagonal feature print graphic in recognition of the Club’s influence. Mirroring how Athletic Club’s identity is felt …