Business of Football

UEFA have announced that the German-based work and utility brand, Engelbert Strauss, has agreed to partner with the UEFA Europa League and the UEFA Europa Conference League in a deal which will run until 2024. This is the first time that Engelbert Strauss, a family-owned business and worldwide leading maker …

adidas have revealed the Juventus FC away jersey for the 2021/22 season. In a representation of the evolving spirit of the club and its city, the jersey is inspired by the established electronic music scene in Turin which is having a strong influence on the city’s young fans. The new …

AC Milan have announced a new partnership with Premier Bet that sees the iGaming brand become the Official Betting Partner of AC Milan in Africa. This new and exciting partnership between these two leading brands in their respective fields is an opportunity for AC Milan to expand its presence in …

PUMA and Crystal Palace have today launched a new special edition third kit which celebrates the origins of the club 160 years ago. The sky blue and white half and half shirt is based on the colours and design worn by the first ever team from the Crystal Palace Club, …

Nike designs for kits at a level that understands global football’s massive influence on local culture. Maybe no other sport has the scale of the beautiful game, whether that scale measures fandom or the environmental footprint it leaves behind. By both measures, Nike serves a new generation of global football …

Global multi-asset investment platform eToro and SK Slavia Prague are pleased to announce that eToro has become the main partner of the reigning Czech football champions on a multi-year deal. Founded in 2007, eToro is the world’s leading social investment network with over 20 million registered users worldwide. It has …

The last match kit unveiled by S.S. Lazio and Macron, the Hero Company, refers to the “Away” jersey that Maurizio Sarri’s players will wear in the matches away from the Olimpico. The presentation took place in Auronzo di Cadore, a town in the Veneto region that has been Lazio’s ‘summer …

Levante U.D., the oldest football club in the city of Valencia that plays in the Spanish LaLiga, and Macron, the Hero company, have presented the new ‘Home’ and ‘Away’ shirts that the ‘Granotes’ will wear in the next season. The first jersey respects the tradition and colours of the club, …

FC Thun and technical sponsor Macron have unveiled the brand-new Home jerseys that the Swiss Challenge League club will wear in the 2021/22 season. The new jerseys have been made using Eco-Softlock, a 100% polyester material made from recycled plastic, with Global Recycled Standard certification to boot. As such, they …

FC Bayern Munich and adidas today unveiled the new home kit for the 2021/22 season. The players will wear it for the first time in the friendly against Ajax Amsterfam at the Allianz Arena (kick-off 16.30 CEST) today. The highlight of the shirt is the fifth star that will adorn …