Business of Football

It’s an exciting time for German fifth-tier Oberliga club Bremer Sport-Verein as UMBRO join forces with them to drop four new kits for the 2021/22 season. Based in the city of Bremen, the club was founded in 1906 and have a rich history in German football. Before the formation of …

The Mancunian way, it is unique and ingrained into the clubs DNA. It is strength, resilience, passion and confidence. All of which have combined to define a city, a lifestyle and generations. It is something you will not find anywhere else. It is Manchester United. The launch of the club’s …

Macron further enriches its presence in English football, announcing a new technical partnership with Southend United, a professional association football club based in Southend-on-Sea, Essex. With 115 years of football history behind, “The Shrimpers” competes today in the National League, the fifth tier of English football. The multi-year partnership will …

AC Milan and OPPO Italy have announced a new partnership that sees the Italian branch of one of the leading smart device brands become the new Official Mobile Partner of the Rossoneri. This new deal represents a meeting point for two globally recognised excellences in their respective fields, always projected …

Last March, the announcement of the technical partnership agreement between Macron and SV Sandhausen, a century-old club that plays in the 2. Fußball-Bundesliga. Yesterday, the official presentation of the new ‘Home’ shirt that the German club will wear during the 2021/22 season. The new ‘Home’ is white with a stand-up …

Global sports company PUMA has today unveiled the new Manchester City Home kit inspired by the iconic 93:20 goal from the incredible 2011/12 season that provided one of the greatest moments in Premier League and Manchester City history. The memory of the legendary 93:20 season echoes through the new Home …

JAKO and Bayer 04 Leverkusen are bringing the look from the successful 2001/02 season back onto the pitch. Twenty years after the Werkself’s UEFA Champions League final against Real Madrid, the Leverkusen team will once again play in a black and red striped home kit. In the design process, the …

The 2021 FC Internazionale Milano home kit uses pixeled royal, navy blue and black to resemble snakeskin, forming the club’s familiar Nerazzurri stripes. The snakeskin pattern is an ode to the coiled grass snake, or Biscione, an important historical symbol for the city of Milan and for the club. The …

Following the new technical partnership announcement, Macron and Aalborg BK have unveiled the shirts that the red-and-whites will wear during the 2021/22 season. Eco-Softlock, made of 100% polyester from recycled plastic and certified by the Global Recycled Standard, is the main fabric for both jerseys. The new “Home” shirt, with …

São Paulo Futebol Clube has a new title sponsor in Sportsbet.io, one of the largest in the sports betting segment, which in recent years has been investing more and more in the Brazilian market. The agreement, signed on Friday, July 9 is valid for the next three and a half …