Business of Football

Macron is the new technical sponsor of Grimsby Town!

The Macron Hero ‘lands’ on the coast of North East Lincolnshire, at Grimsby on the Humber estuary. The port town is home to ‘The Mariners’, aka Grimsby Town FC, the club founded in 1878 which currently plays in the English Football League Two. The Italian brand is the team’s new …

Read More »

XtraTime VIDEO: India’s Shubho Paul named in 15 player FC Bayern World Squad!

The dream of one day becoming a professional footballer is shared by millions of young talents around the world. With the FC Bayern World Squad, FC Bayern München and its partner Volkswagen are now bringing 15 international Under-19 talents a step closer to fulfilling this dream. In the coming months, …

Read More »

Macron & Cyprus champions Omonoia FC unveil 2021/22 home kit!

Omonoia FC and Macron have presented the new Home shirt, which echoes the shirt worn during the 1986-87 season to pay tribute to that formation. A historical Cypriot club, Omonoia FC currently plays in the First Division and has conquered its 21st national title last season. The team also owns …

Read More »

SKYWORTH announces brand partnership with Juventus FC!

SKYWORTH, a leading global television brand, have announced a new brand partnership with Italian Serie A giants Juventus FC. In line with the theme of “Partner Together, Lead the Future”, SKYWORTH and Juventus FC will roll out multiple activities to celebrate their upcoming football matches with global fans. The Club …

Read More »

Joma & Hibernian FC launch the clubs 2021/22 home kit!

Hibernian FC, along with newly appointed technical partner Joma, are excited to present the new official home kit for the 2021/22 season. The traditional green body and white sleeves remain with the creative sublimation of the street map of Edinburgh showcasing the clubs strong links across the City. The club …

Read More »

Norwich City announce mutual termination of commercial partnership with BK8!

Promoted Premier League club Norwich City have announced the mutual termination of the club’s commercial partnership with BK8. The club and BK8 have taken on board feedback from its supporters and partners, and after continued discussions they have agreed to immediately end the partnership. Norwich City FC in a release …

Read More »

UMBRO & three French club launch 1990s inspired goalkeeper jerseys!

Ahead of the 21/22 season, we’ve joined forces with three French clubs to drop a new collection of ’90s inspired goalkeeper jerseys. With large graphic patterns, geometric shapes and vibrant colours, the 1990s was an iconic decade for goalkeeper jerseys. One of the standout kits of the time was worn …

Read More »

Portugal’s Estoril Praia to be kitted by India’s SIX5SIX!

Delhi-based Indian sportswear brand SIX5SIX have announced their first international kitting and merchandise partnership with Liga Portugal 2 champions Grupo Desportivo Estoril Praia. The Portuguese outfit is looking to expand its global presence and also expand its presence in India, while Six5Six expands into the European market. “This is a …

Read More »

Norwich City announce BK8 Sports as new principal club partner!

Norwich City has announced BK8 Sports as the club’s new principal partner for the 2021-22 season. As part of the agreement, a bespoke colourway of the BK8 logo will feature as the new front of shirt sponsor on both City’s first team match and training kits for the new season. …

Read More »

Macron is the new technical sponsor of Grazer AK!

Macron and Grazer AK, an Austrian 2.Liga club, have announced their technical partnership that will bring the Macron Hero on the shirts of the Grazer Stadtklub (the City’s Club) for the next three seasons. Founded in 1902, Grazer Athletiksport-Klub, one of the clubs based in Graz, the second Austrian city …

Read More »