Business of Football

Manchester City & Therabody launch global partnership!

Therabody®, the global innovator of wellness technology, has today announced a partnership with Manchester City, Melbourne City, Sichuan Jiuniu FC and Mumbai City FC and will become the Official Recovery Partner of the respective Clubs, providing best-in-class recovery equipment to their network of teams. The new partnership, which will see …

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Eintracht Frankfurt head into the digital age with Mastercard!

Mastercard has signed on as the new technology partner of Eintracht Frankfurt and of its digital subsidiary EintrachtTech. The two new partners have agreed to focus on enabling new digital business models and developing new products to allow people to come into contact with the club in their everyday lives, …

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Molten to continue as UEFA Europa League match ball supplier!

UEFA has announced that Japanese sports ball manufacturer the Molten Corporation has signed a new three-year licencing agreement to continue as the official match ball supplier of the UEFA Europa League. As part of the deal, which will run from 2021 until 2024, Molten will also be providing the official …

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LaLiga & Soccerex extend their global partnership!

Soccerex have announced the extension of their global partnership with LaLiga for 2021, which will see them work together across several events, both online and excitingly, towards the latter part of the year – a first physical event in 12 months with the long-awaited reunion of the Soccerex family in …

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QNB Group announced as Middle East & Africa Supporter, & Qatari Bank of 2022 FIFA World Cup!

QNB Group, the largest financial institution in the Middle East and Africa, was today unveiled as an Official Middle East and Africa Supporter of the 2022 FIFA World Cup as well as the Official Qatari Bank of the tournament. As an Official Middle East and Africa Supporter of the 2022 …

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UMBRO launch America de Cali 2021/22 season kits!

UMBRO have presented the new 2021/22 home and away kits for 15 time Categoría Primera A champions and one of Colombia’s oldest clubs, América de Cali. The design of both jerseys celebrates the club’s history and the iconic devil crest. The devil has featured at the heart of the club’s …

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JAKO & VfB Stuttgart – Colourful & wild: A strong symbol for diversity!

On the occasion of the “Remembrance Day in German Football”, JAKO designed a special jersey with VfB Stuttgart in which the VfB professionals played in Friday night’s home game against Mainz 05. Because diversity makes every team strong. This year, VfB Stuttgart is taking part in the “Day of Remembrance …

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The white star is the protagonist of new Macron kits for Wisla Krakow!

Following last summer announcement of their partnership agreement, Macron and Wisła Kraków, have now officially presented the new uniforms that the “Biala Gwiazda” (White Star) will wear in the current 2020/21 season, and that will replace the temporary uniforms the team has been using so far in the season. The …

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