Business of Football

iSportconnect has announced that Sportradar and Riot Games have joined the speaker lineup for the 2018 Lausanne Summit, powered by PwC and in association with ThinkSport, taking place on September 25, 2018. Speakers from Hofstede Insights and UK Sport will also participate in the event at the Olympic Museum. The …

Italian Serie C side Ternana Calcio and kit maker Macron have presented the new sweaters that the rossoverdi will wear next season. The home shirt reflects the classic red and green stripes of the club with a green gradient effect on the sleeves. The polo style collar is black rib …

On the occasion of the draw for the French League Cup (Coupe de la Ligue) Round of 32, the LFP (Ligue de Football Professionnel) announced a premium partnership with Indian company BKT. A world leader for off-highway tires used in specialist segments like mining, earthmoving, agriculture and gardening, manufacturer BKT …

The English Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship that Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low …

iSportconnect, the world’s largest global private network of sport business executives, has announced that LaLiga and eToro have joined the speaker lineup for the 2018 Brands Masterclass, taking place on September 18 in London. Grégory Bolle, Head of Global Partnerships and Marketing at LaLiga, and Dylan Holman, Senior Brand Marketing …

Today is the day that Paris Saint-Germain, the world’s fastest-growing football club launches a ground-breaking agreement with the iconic Jordan Brand. Today, for the first time in football history, two powerhouses of sport and style have created a world exclusive collection of over 90 performance, training and lifestyle products. And …

Soccerex have confirmed that Lori Lindsey, former US Women’s National team player, will be joining the programme at Soccerex USA as a speaker this November in Miami. In addition to her soccer ability, Lindsey was a huge character off the pitch and an inspiration to many. At Soccerex USA, Lori …

garmo AG and VfB Stuttgart striker Mario Gomez have entered a partnership which will see the later become a brand ambassador of the company’s premier brand “GAZI”. “Our company, and the GAZI brand, stand for passion, integration, cosmopolitanism, courage and the highest quality. But also for the love of our …

Just as the Avinguda Diagonal cuts an angular swathe through Barcelona’s city blocks, a sash darts from the left shoulder to right hem of FC Barcelona’s vibrant 2018-19 third kit, which completes a set of new kits rich in club DNA. The two-tone shirt, with the darker red of the …