Business of Football

FC Bayern Munich announces PRIME Hydration as official isotonic partner!

Today, FC Bayern Munich announced its partnership with Logan Paul and KSI’s popular beverage brand, PRIME. Founded by the YouTube stars in 2022, PRIME’s flagship product, Hydration, a sports drink alternative, will be the official isotonic partner for the club of 33-time German champions. The first phase of the multi-year …

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La Berrichonne de Chateauroux: elegance & identity in new Errea away kit!

Once again this year, the consolidated partnership between Erreà and La Berrichonne de Châteauroux has produced new shirts that fully embody the French club’s identity and values. Particular attention has been paid to the details on the away shirt, in an elegant white shade featuring a “pinstripe” pattern of vertical …

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Errea present Millwall FC 2023/24 Third kit, in orange & inspired by the lion’s mane!

Millwall FC’s new third shirt is orange, with a polo collar and black cuffs on the sleeves. “Millwall” lettering is featured on the back of the neck, both inside and outside. The Erreà logo is embroidered in black on the right-hand side of the chest, while the club badge is …

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Arsenal FC partner with Unilever’s Dirt Is Good brand!

Arsenal FC have agreed a two-year global partnership with Unilever’s Dirt Is Good laundry brand (known as Persil in the UK, or OMO, Surf Excel, Breeze, Rinso, Ala or Skip elsewhere in the world) to become an Official Partner of the Arsenal FC men’s and women’s teams. The new, first-of-its-kind …

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adidas & Manchester United reveal 2023/24 third kit – inspired by the iconic Red Devil!

Today, adidas reveals the Manchester United third kit for the 2023/24 season, celebrating the club’s famed identity – the Red Devil. For this latest jersey, adidas reimagines a past look for today, via a clean bold design that lets this icon of the club do the talking. As a club …

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The pride of South London on the Macron-made Crystal Palace third kit!

Launching their new Third shirt for 2023/24, Crystal Palace FC completes the line-up of shirts the South London team will wear for the upcoming season. The themes that characterise the new shirt focus on the pride and identity of the area of London where Palace’s story began some 162 years …

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VIDEO: FC Goa dedicates 2023-24 away jersey to Forca Goa Foundation!

FC Goa dedicates their official away jersey for the 2023-24 season to the Club’s sister concern the Forca Goa Foundation, who have been successfully bridging the gaps in India’s grassroots football structure through their various football programmes. The FC Goa away jersey for the 2023-24 season features a clean and …

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Kingfisher renew multi-year partnership with FC Goa as associate sponsor!

Kingfisher, one of the most iconic brands of India, have announced its renewed association with FC Goa as an Associate Sponsor for three seasons from 2023 to 2026 of the Hero Indian Super League. This exciting reunion with FC Goa, a successful football club in the Indian Super League (ISL), …

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