Business of Football

Orange, elegant, and dedicated to its history, the Tangerines’ new home jersey for the upcoming Scottish Championship season pays clear tribute to the club’s glorious past. Founded in 1909, Dundee United is one of Scotland’s most iconic clubs, with a rich history deeply rooted in the community. The home jersey …

Shot entirely on the streets of Fulham, and starring players Fulham FC Men’s and Women’s teams, fans and members of the local community, the launch film celebrates the new shirt and its role in the Club’s enduring connection with our neighbourhood. The new Fulham FC Home Shirt provides a twist …

With the upcoming English Championship just around the corner, Middlesbrough Football Club proudly unveils its new home kit for the 2023/24 season, ready to write a new chapter in the club’s history. Classic and distinguished, the home kit stands out with its customary elegant style, featuring a vibrant red colour …

The VfB Stuttgart home shirt is out! In the 130th year of the club’s existence, the badge is returning to the middle – and to start with there’s a limited edition with no sponsor logos. White. Continuous red hoop across the chest. Club badge. In the 130th year since the …

The historic German football club Arminia Bielefeld has just revealed the three new match kits that “die Arminen” will wear for the coming season. The new kits are characterised by the club’s traditional colours and symbols but also help raise awareness around the issues of sustainability and the environment thanks …

Fulham FC is delighted to welcome Royal Caribbean International as Official Family Partner for the 2023/24 season. The Royal Caribbean logo will feature on the front of shirt for all of Fulham’s Academy teams and on the back of Fulham FC Women’s shirts. For more than 50 years, Royal Caribbean …

Liverpool FC has unveiled its new white and green away kit for the 2023-24 season. The fresh strip for next season is a modern take on the 1995-96 away shirt, when Ian Rush was club captain and the supremely talented Robbie Fowler was top goalscorer. The jersey features the green …

FC Schalke 04 and hülsta, designer furniture specialists, have strengthened their existing partnership. The company from Stadtlohn will be the club’s sleeve sponsor from the 2023/24 season until summer 2026. With their innovative products, hülsta have been key players in the furnishing sector in Germany for several decades now. More …

Burnley FC can confirm W88, leading sports betting and online casino operator, as their official shirt sponsor for the 2023/24 season. The shirt featuring the W88 logo will be worn by both the men’s and women’s first teams for the upcoming campaign in a move that will enable the Club …

Nottingham Forest have announce it has agreed a multi-year deal with adidas to become its new official kit partner across all teams from Saturday, July 1, including first team, academy and women’s. A leading global brand in the sports industry, adidas will manufacture all of Forest’s technical apparel and playing …