Business of Football

Today, adidas unveil the new Manchester United home jersey for the 2023/24 season, inspired by the industrial heritage of Manchester. Embodying the spirit of Manchester, the new-look kit features a design that features the iconic red rose in a geometric pattern, inspired by the bridge between Manchester and Salford that …

AFC Bournemouth have announced an extension of its partnership with health and life insurer, Vitality, as the official wellness partner. This includes stadium naming rights, as well as sponsorship of the club’s men’s and women’s teams. The Cherries’ home ground has been named Vitality Stadium since 2015 and this new …

The world’s leading D2C sleep brand, Emma — The Sleep Company, has announced as the latest signing, and Official Sleep Partner, of Burnley FC, in a bid to help the newly promoted Premier League club achieve success and give players the extra edge on matchdays. The partnership will involve the …

The new Southampton FC home kit was created in partnership with hummel, which is celebrating its 100-year anniversary this season, the shirt is a remake of the iconic 1987-89 jersey worn by Matt Le Tissier, Alan Shearer, Franny Benali, and Wallace brothers Danny, Rod and Ray. This classic shirt has …

The jerseys for 1.FC Heidenheim’s first-ever Bundesliga campaign has been launched with the clubs outfitter duo of 11teamsports and PUMA. As usual, the 1.FC Heidenheim professionals will be wearing red in their home Voith Arena, but this year with a diamond pattern. The away shirt, on the other hand, is …

Wolverhampton Wanderers has launched the 2023/24 season away kit, featuring a pattern inspired by Mediterranean architecture. The new red away strip will provide Wolves’ southern European players with a taste of home as they head on their travels this season thanks to the bespoke Castore design. Inspired by the geometric …

A design intended to enhance the qualities and spirit of the Pars. The home jersey created by Erreà for Dunfermline Athletic FC for the 2023/24 season reflects tradition, with the choice of white and black colors enclosed in five vertical stripes that create a brushstroke effect. On the back collar, …

Aston Villa have announced Trade Nation as the Club’s Official Sleeve and Trading Partner. The multi-year agreement will see Trade Nation support both men’s and women’s senior teams, with the company’s logo displayed on the sleeve of all first-team shirts and adult retail shirts. An Aston Villa spokesperson said, “We …

Erreà Sport, in synergy with Lega Pro, is excited to unveil its new product launch for the 2023/2024 season: #Artemio, a football that is an extraordinary combination of identity and technology, guaranteeing a unique, exclusive experience in the world of football. Artemio is composed of 14 panels, six of which …

The partnership between Bundesliga club Bayer 04 Leverkusen and security service provider Securitas is to continue for years to come. Both parties signed a contract extending the partnership between the Werkself and long-term partner from July 1, 2023 for at least three years to June 30, 2026. The contract also …