Business of Football

Aston Villa have agreed a multi-year partnership with BK8, which sees the brand join as the new Principal and Front of Shirt Partner. The organisation, who have signed a three-year deal with the Club, will have branding featured on the front of Villa’s three shirts until the end of the …

Joma and RSC Anderlecht offer a preview of their second and third jersey new uniforms. As tradition has been with the RSC Anderlecht’s uniforms, the club will continue on with the legacy of white as its hallmark for the away uniform. Joma has been supporting RSC Anderlecht since 2019 as …

Karlsruher SC and Macron, who have been together since the 2019-20 season, have just announced an extension of their partnership until 2029, taking their collaboration into double figures. The German club, who play in the Bundesliga 2, will continue to wear Macron teamwear for the next six seasons, with the …

Aston Villa is pleased to unveil the club’s new home kit for the 2023/24 season. Inspired by the passion of the pride in the stands at Villa Park, the new 2023/24 home shirt design depicts a subtle print of soundwaves taken from fans singing our ‘Allez, Allez, Allez’ chant on …

Hajduk Split, who play in the top tier of Croatian football, have presented their new ‘Third’ match shirt for the 2023-24 season. The ‘Bili’ (Whites) of Split, who are already through to the third qualifying round of the UEFA Europa Conference League, will enjoy an innovative third match shirt featuring …

Cadiz CF unveiled their new Home shirt for the 2023-24 season. The new kit is inspired by those worn by the Andalusian club in the late 1980s, when fans were delighted with Jorge Alberto González Barillas, known as ‘Mágico González’, an imaginative Salvadorean player whose skills and talent were recognised …

UEFA has announced today that PepsiCo has renewed its UEFA Champions League partnership for the 2024–27 cycle. A competition sponsor since 2015 as well as a global sponsor of UEFA Women’s Football, PepsiCo is the first UEFA Champions League partner of the new three-year cycle. The agreement aims to broaden …

“With football, and results, we managed to momentarily escape from the madness we experience every day…even if it was only for a little while, it was something fantastic,” said Leo Messi. Six months to the day (December 18, 2022) since the Argentina Men’s National Team lifted the 2022 FIFA World …

Global sports company PUMA and the Egypt Football Association have announced a long-term extension of their partnership, which was first established in 2019. PUMA will continue as the Principal Partner of the Egypt Football Association, the Global Technical Supplier, and the Official Licensed Partner. PUMA continues its strong heritage in …

Erreà and Eastleigh FC have presented the new kits for the 2023/24 season, as part of the recent partnership that will last until 2027, with Erreà as official sportswear supplier. The strikingly designed home shirt is mainly blue in colour, featuring a tone-on-tone check pattern that gives it a distinctive …