Business of Football

German sports brand PUMA has extended the deal with India international goalkeeper Gurpreet Singh Sandhu for another four years. The extended deal with PUMA will see India’s No.1 goalkeeper continue as one of the top faces of PUMA football in India. Gurpreet Singh Sandhu said, “I am happy that the …

Castore have announced their latest multi-year season partnership with FC Utrecht. This agreement will see Castore become the official kit and retail partner from the 2023/24 season onwards. Manufacturing and supplying high-performing training kits that will be worn by FC Utrechts first, women’s, and the club’s youth academy teams. As …

FC Bayern Munich and URSAPHARM Arzneimittel GmbH are extending their successful partnership by a further three years. The Saarbrücken-based pharmaceutical company, with its market-leading HYLO range of products for the lubrication of dry eyes, has worked together with the German record champions since 2017. Andreas Jung, FC Bayern board member …

The brand new 2023 third kit is inspired by the remembered designs of the 1990s and 2000s, with a black base with the mythical red band crossing the chest, one of the favorite and most anticipated combinations by fans. This shirt also has a new bicolor V-neck (one half is …

Castore have announced their latest multi-season partnership with Dutch Professional Football Club FC Twente from Enschede. The partnership will see Castore become the club’s official kit and retail partner from 2023/24 season. Manufacturing and supplying bespoke playing and training kits that will be worn by FC Twente’s first women’s and …

Athletic Club Bilbao and Castore have signed a multi-year agreement for the Manchester-based company to become the Club’s official kit partner starting next season. Castore will be responsible for providing playing and training kits for the men’s and women’s respective first teams as well as all the youth sides at …

On April 26, Atletico Madrid celebrate their 120th anniversary and on the occasion of this birthday the club are launching a kit inspired by the one used in the first match of the clubs history, blue and white and with the original club badge on the chest. Atletico Madrid will …

Bundesliga side TSG 1899 Hoffenheim have extended their partnership with the equipment supplier JOMA, which has already proven to be successful for four years, until mid-2026. The cooperation with the Spanish sporting goods manufacturer covers equipment for the men’s senior team as well as the U-23s and U-19s down to …

Howdens Kitchens has today launched a £3m partnership with The FA through England Football to improve clubhouse facilities across grassroots football clubs up and down the country. Howdens’ Game Changer Programme in partnership with England Football will see the kitchen company aim to fund £3m worth of kitchens over three …

Erreà and Millwall Football Club are back together in a new multi-year technical partnership in which the Italian company will once again be supplying clothing to the English club. Under the terms of the agreement, valid from the coming season until 2027, Erreà will be the official supplier of match …