Business of Football

Traditional colours, stylish and innovative graphics, high-performance textiles, and Eco Fabrics highlight the commitment of the club and the technical sponsor to saving the environment and promoting sustainability. All these characteristics can be found in the new ‘Home’ shirts of Hannover 96, the German club that plays in the Zweite …

AS Monaco and Rarecubes, a pioneering Web3 consulting agency, are pleased to announce their partnership until the end of the 2024/25 season. Rarecubes will support AS Monaco in the development of a unique and innovative digital platform, perfectly integrated into the Club’s ecosystem. In time, the aim of this virtual …

Wrexham AFC have announced Betty Buzz – Blake Lively’s sparkling beverage company as their official training kit sponsor for the 2023/24 season for both the women’s and men’s sides. Betty Buzz will be a featured sponsor on the team’s training kits and remain on the sleeve for the women’s team. …

Manchester City have announced the extension of its global partnership with Midea, one of the world’s leading and largest home appliances producer. The renewed agreement – which covers both the men’s and women’s teams and expanded to include City in the Community (CITC) in 2021 – sees the partnership enter …

In the coming season, VfL Wolfsburg’s the Wolves and She-Wolves will go hunting for points wearing light green jerseys with a white pattern at the Volkswagen Arena and the AOK Stadion, and a combative dark grey strip away from home. Not just from next term, in fact, but from now …

Fans can get ready for the 2023/24 season with the launch of the new adidas x Manchester United training kit. The training kit features a fresh white colour scheme and a breathable fabric that allows you to get the most of your summer training – and look the part too. …

Skyland Group, through its subsidiary Skyland Energy, joins FC Internazionale Milano and becomes Official Solar Energy Partner until 2026. Skyland Energy, a leading brand in the renewable energy sector and provider of state-of-the-art photovoltaic systems, has chosen Inter to make its entry into the world of football, recognising in the …

Five years after the club’s last Germany DFB Cup triumph, Eintracht Frankfurt is presenting its commemorative jersey for this year’s DFB Cup final in Berlin on Saturday, June 3. The final jersey is all white with a black stripe on the front, containing the years of the club’s previous cup …

Joma, as an expert brand in sports and with great prestige in football, introduces the TSG Hoffenheim’s first uniform jersey. With it, the sponsored team will face the up-and-coming 2023/2024 season. The new official jersey continues to reflect the club’s identity in a completely renewed design. Blue remains the true …

Ahead of the last Bundesliga away game of the season, RB Leipzig are already changing shirts for the upcoming season with the new Nike 2023/24 season away shirt. The team will wear it for the first time on Saturday, May 20 evening against FC Bayern Munich. The club stated, There …