Business of Football

The partnership between Macron and PAOK Thessaloniki is being consolidated and is destined to reach ‘double figures’ in terms of years together. The agreement that was first signed in the 2015-16 season has just been renewed and the Macron Hero will continue to appear on the Greek club’s black and …

UEFA has announced today that Lidl has signed a multi-year agreement to become an Official Partner of UEFA EURO 2024 and the European Qualifiers to UEFA EURO 2024. A long-time sponsor of various sporting competitions, this is the first time the food retail company headquartered in Germany will partner with …

UEFA is proud to announce that PlayStation has become an official partner of UEFA Women’s Football, starting from the current season, and running until 2025. Expanding its partnership which started in 1997 with the UEFA Champions League, the three-season deal means PlayStation will sponsor the UEFA Women’s Champions League, UEFA …

As part of the association’s 150th anniversary celebrations, the Scottish FA have today released a special edition shirt to commemorate this historic landmark. The Scotland National Team has a rich history stretching back 150 years – from taking to the pitch at Hamilton Crescent for the first ever international football …

FC Bayern Munich and its long-standing partner Allianz have extended their cooperation by another 10 years until 2033. The Munich-based insurance company has been by the German record champions’ side since 2000, most visibly as the naming rights sponsor of the Allianz Arena and the shirt sponsor of the women’s …

With the continued demand and success of historical shirt designs, Chelsea FC has worked with official retro shirt supplier Score Draw to create and launch two new alternative 1990s-inspired designs, complimenting the club’s existing retro shirt range. The Mash Up retro shirt combines three iconic kit designs from the early …

The new home and alternate kits for York United’s 2023 Canadian Premier League season were revealed on Thursday night at an exclusive Season Members kick-off event featuring players and coaches. Iconic brand Carlsberg dons the front of this year’s kits, which both display the club’s blue and green colour scheme. …

UMBRO and the Guatemalan National Team have presented the new Home and Away kits for the 2023/24 season. Both kits pay homage to the culture of Guatemala and Huipils, usually made of two or three rectangular pieces of fabric. These are then held together with stitching, ribbons, or strips of …

The Romanian Football Federation and Joma launch the new national team shirt, inspired by the resistance and perseverance that define Romanian fans. The shirt is designed to withstand all the pressures and challenges that supporters face, from tears and emotions to the tense minutes after matches. The gear wears the …

UMBRO have presented the 2023/24 season home and away kits for the El Salvador National Team, inspired by the history and culture of the nation and its people. Styled in traditional Blue, the home jersey features a striking graphic pattern across the front. This has been designed to appear like …