Business of Football

A proud partner of Manchester United, Kohler is excited to launch its third annual campaign to raise awareness of the critical need to address water access, quality and conservation, and broaden public understanding around the water crisis that affects up to 2.2 billion people globally, according to the World Health …

AS Roma and New Balance are proud to present the new Legacy Collection, a line of clothing which pays tribute to the club’s roots. The design is inspired by the iconic shirt of Società Sportiva Alba, one of the clubs which merged to form Associazione Sportiva Roma in 1927. The …

Liverpool FC is delighted to continue its journey with Expedia, one of the world’s largest full-service travel sites, re-signing the travel company as a principal club partner and official shirt sleeve sponsor for both the men’s and women’s team for a further four years. Throughout the partnership, Expedia has worked …

JAKO and Sophia Klärle are starting a joint partnership. As a brand ambassador, the 22-year-old footballer, who has been playing for Würzburger Kickers girls’ and women’s football since the 2020/2021 season, will represent the team sports brand from Baden-Württemberg with immediate effect. After a long injury break, this year Sophia …

Global sports company PUMA and Manchester City have today announced the launch of a pre-match kit range to celebrate girls and women football players in Manchester. The striking new design is inspired by Mancunian Emmeline Pankhurst and sees PUMA join forces with the club’s charity, ‘City in the Community’, to …

adidas have revealed the latest iteration of its football Icons jersey collection, featuring throwback replica designs for some of its leading clubs and federations. Inspired by a nineties football era that enthralled a generation and defined style both on and off the pitch, the range dives into some of each …

1.FC Union Berlin and adidas have agreed on an early extension of their successful partnership. The cooperation began in the 2019/20 season with a shoe partnership, then since summer 2020, the distinctive three stripes of the global brand have adorned the entire playing and training gear of all Union Berlin …

The real estate crowdfunding platform Recrowd has signed a partnership with Inter Milan until the 2024/25 season. Two excellent companies in Milan, united by their own frontiers but also by the desire to project themselves beyond: innovative spirit and aiming to establish themselves as leaders and points of reference, both …

adidas taps into the culture and style of years past to give fans a throwback replica collection that perfectly blends current streetwear trends and football. Inspired by a nineties football era that enthralled a generation and defined style both on and off the pitch, the range dives into some of …