Business of Football

1.FC Union Berlin and adidas have agreed on an early extension of their successful partnership. The cooperation began in the 2019/20 season with a shoe partnership, then since summer 2020, the distinctive three stripes of the global brand have adorned the entire playing and training gear of all Union Berlin …

The real estate crowdfunding platform Recrowd has signed a partnership with Inter Milan until the 2024/25 season. Two excellent companies in Milan, united by their own frontiers but also by the desire to project themselves beyond: innovative spirit and aiming to establish themselves as leaders and points of reference, both …

adidas taps into the culture and style of years past to give fans a throwback replica collection that perfectly blends current streetwear trends and football. Inspired by a nineties football era that enthralled a generation and defined style both on and off the pitch, the range dives into some of …

The partnership between Inter Milan and HAPPYBET, the Snaitech Group brand active in Germany and Austria, continues and consolidates. The gaming company will support the Nerazzurri club until the 2024/25 Italian Football Championship as Official Regional Partner. Thanks to the partnership, based on innovation and sporting passion as key common …

The partnership between Macron and Lech Poznan, one of the top clubs in Polish football, is joining a list of decade-long associations. Following renewal until 2028, the partnership with the “Kolejorz” will become one of 10 consecutive years. This confirms the close bond that has developed over time and led …

JAKO will remain the official technical supplier of Rot-Weiss Essen until at least summer 2026. The team sports specialist from Baden-Württemberg and the 3.Liga (third division) club have extended the contract for another three years. The contract was signed during Rot-Weiss Essen’s home game against Borussia Dortmund’s U-23. “We have …

B2BinPay, a leading provider of blockchain and crypto processing wallets for companies, has become an official Athletic Club Bilbao’s sponsor after signing agreement for the remainder of the current campaign and the 2023/24 season. Starting with last Sunday’s LaLiga match against Girona FC, the men’s first team wore the sponsor’s …

The electrical wholesaler Sonepar and Borussia Mönchengladbach have agreed on an extension of their brand partnership for a further six years until 2029. Sonepar and Borussia Mönchengladbach have been working together for more than a decade now. Sonepar has been Borussia’s innovation partner since 2019 and has featured on the …

Orlando City SC have unveiled their 2023-24 primary jersey, The Wall Kit presented by adidas. Inspired by fans that pack the club’s first-of-its-kind safe-standing supporter section at Exploria Stadium, the kit draws its namesake from the section’s moniker and has a pattern replicating a wall. The jersey features Orlando’s iconic …