Sunday , April 28 2024

Business of Football

Errea & CD Numancia announce partnership extension!

Erreà Sport and CD Numancia de Soria have announced the renewal of their technical partnership contract, thus extending their collaboration for another four sports seasons until 2028. This partnership, initiated in the distant 2006-2007, represents one of the longest-lasting and most significant bonds ever forged between Erreà and the Spanish …

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The detailed programme for SportsInnovation 2024 is unveiled!

SportsInnovation 2024 will take place on 20-21 March, with the MERKUR SPIEL-ARENA in Düsseldorf the venue once again. The Innovation Games, in which the latest technologies and visions for the future are demonstrated live, will once again be at the heart of the event. Three of them will be played …

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TSG Hoffenheim & sovanta AG extend partnership!

TSG Hoffenheim and sovanta AG are extending their partnership, which began in 2015, until summer 2026. The Heidelberg-based software company and SAP partner sovanta AG remains a loyal sponsor of TSG Hoffenheim. In addition to traditional sponsorship, the partnership will also be expanded in terms of content. In future, sovanta …

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Germany’s DFL extends domestic licencing partnership with Mondelez International!

The DFL Deutsche Fußball Liga and Mondelēz International have agreed to an extension of their cooperation, ensuring that one of the world’s most-recognisable snacking companies remains in partnership with the Bundesliga and Bundesliga 2. The new deal was coordinated by Bundesliga International, full subsidiary of the DFL. Throughout Germany, Mondelēz …

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Limited edition Schalke 04 shirt designed by young members launched!

It’s official! FC Schalke 04 have collaborated with suppliers 11teamsports and adidas to create a special jersey. Young members of the club took inspiration from the iconic fan song “FÜR IMMER MEIN VEREIN” (“Forever my club”) when designing the shirt, as it can be worn by any and every S04 …

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Macron launch Hannover 96s 70th anniversary kit for 1954 German Championship!

Hannover 96 became champions of Germany for the second time at Hamburg’s Volksparkstadion on May 23, 1954 with a decisive 5-1 win over the 1.FC Kaiserslautern team of Fritz Walter, the captain of the German national side that only 42 days later would go on to win the FIFa World …

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Lena Gercke designs first-ever Bayern Munich Women kit!

It was always a big wish, and now, for the first time in the club’s 54-year history, the FC Bayern Munich Women will wear a jersey designed exclusively for them. Giulia Gwinn, Georgia Stanway, Linda Dallmann and their teammates will wear the kit on the pitch for the first time …

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Fotocasa joins Atletico Madrid’s red and white family!

Atlético de Madrid and Fotocasa have entered into an agreement by which the real estate portal will be the official sponsor of both the men’s and women’s first teams throughout the year 2024. As part of this agreement, Fotocasa’s image will soon be present on various supports at the Cívitas …

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JD to become AS Roma official retail partner!

AS Roma have announced that it is teaming up with JD. The leading global sports fashion retailer will become the club’s Official Retail Partner from July 1, 2024. The multi-year agreement will enable JD to boost its presence across the Italian football landscape while expanding the retail network for some …

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Inter Milan & Paramount+ present exclusive shirt collection dedicated to the Ninja Turtles!

Against Genoa, Simone Inzaghi’s Inter Milan will take to the pitch wearing a shirt featuring the Ninja Turtles logo instead of the classic Paramount+ patch. After the jersey dedicated to the Transformers film series, Inter Milan and Paramount+ are back celebrating the union between football and entertainment with a new …

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