Sponsorship

Being a passionate football fan in the stands is almost as draining as being a player, according to 91% of supporters in Turkey, who say watching and celebrating throughout a game is just as emotionally exhausting as playing. This figure forms the basis of one of the most extensive studies …

FC Bayern Munich and the Paulaner brewery have extended their longstanding partnership, with the two Munich institutions agreeing an early extension of the contract for another seven years. The team, the club officials and fans celebrated Bayern’s 29th German championship title at the Paulaner am Nockherberg brewery on Saturday. Around …

The Hyundai Motor Company, the official automotive partner of the 2019 FIFA U-20 World Cup in Poland, will supply a large vehicle fleet for this prestigious international football competition for players aged under 20, facilitating event logistics and offering an instrumental service to global sports diplomacy. The company will provide …

#FORTHELOVEOFIT — UEFA and Pepsi have announced Imagine Dragons as the musical talent to perform live at the 2019 UEFA Champions League Final Opening Ceremony presented by Pepsi. The Grammy Award-winning rock band known for smash hits including ‘Believer’, ‘Radioactive’ and ‘Thunder’ will take the stage minutes before kick-off at …

The German FA, Deutscher Fußball-Bund (DFB), has presented FLYERALARM, one of Germany’s biggest eCommerce companies and Europe’s leading online print shop, as the new title sponsor of the Frauen-Bundesliga (German Women’s Bundesliga). The partnership will start with the beginning of the 2019/20 season and will run up to and including …

AXA has been named as the new Liverpool FC’s official training kit partner for 2019/20 season. This partnership is cemented in AXA’s new brand promise: Know You Can. To launch the new partnership, AXA branding will feature on the Reds’ new collection of New Balance training apparel next term. Thomas …

Continuing their long-term sponsorship of AFC Bournemouth, Mansion Group have announced that they will be partnering with the Premier League club for a fifth consecutive season. The online gaming operator has supported the Cherries since their promotion to the English Premier League in the 2015/16 season. The strong partnership will …

As the Official Payment Services Partner of FIFA, Visa has unveiled its global marketing campaign for the 2019 FIFA Women’s World Cup in France, “One Moment Can Change the Game”. The campaign amplifies the meaningful moments women are creating on and off the pitch, whether it be inspiring athletic greatness …

Soccerex have confirm that Wanda Sports CEO David Yang, PP Sports Vice-President Zeng Gang and DDMC Fortis CEO Patrick Murphy will form the “Importance of Commercial Right to China’s Sports Economy” panel, moderated by Lanxiong Sports President Li Shuangfu at Soccerex China on May 23-24 in Hainan. Commercial rights will …

Manchester City’s women’s team has announced that they have extended their partnership with audio visual provider, Pioneer Group. A partner since October 2016, Pioneer Group continue to deliver the audio visual and perimeter LED support elements at the Academy Stadium and as part of the renewed agreement, will present Manchester …