Rakuten, Inc. has announced a 4-year partnership with football star Lukas Podolski, appointing the Vissel Kobe player and former German national team forward as Global Brand Ambassador for Rakuten. The partnership covers many fields including e-commerce, exclusive content, Viber integration and support of Podolski’s charity work in his home country, …
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Manchester United, in partnership with leading Chinese property developer, Harves, has announced that it will open a series of club themed entertainment and experience centres throughout China. The first Manchester United Entertainment and Experience Centres are scheduled to open in Beijing, Shanghai and Shenyang by the end of 2020. They …
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Spanish LaLiga side Real Betis Balompié and Fiat Chrysler Automobiles Spain have renewed and increased their sponsorship agreement for the current season, for which Alfa Romeo becomes one of the main sponsors of the Verdiblancos. The logo of the prestigious Italian brand and its brand new Alfa Romeo Giulia, among …
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Power Horse and Manchester City have announced a multi-year partnership where Power Horse becomes the Club’s Official Energy Drink Partner. The partnership will cover multiple countries across Africa and the Middle East as well as Turkey and is spirited into being “Unstoppable Together”, which will also be leveraged across various …
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Former Manchester United striker Dwight Yorke was a special guest at the Indian Super League encounter between reigning champions Chennaiyin FC and Delhi Dynamos FC at the Jawaharlal Nehru Stadium here on Saturday, December 15 evening. Yorke along with another Red Devils stalwart Wes Brown whilst in the city also …
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Emirates, the official airline partner of the Asian Football Confederation (AFC) and 2019 AFC Asian Cup has flown the iconic AFC Asian Cup trophy to Dubai ahead of the much-anticipated 2019 AFC Asian Cup – UAE. The AFC Asian Cup trophy travelled from Tokyo, making a stop in Hong Kong …
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The Football Association of England has signed an innovative new deal with Fanatics, the global leader in licensed sports merchandise. The new five-year partnership, which begins this month, will see England fans provided with a greater range of products and broader availability wherever they are in the world, thanks to …
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Emirates airline reveal in this video the new Real Madrid Airbus A380 which the airline has created for the Spanish giants whom they sponsor.
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PUMA Football and citizens captain Vincent Kompany have signed a long-term partnership, which will see the Belgian defender hang up his leather shoes and step into the PUMA Future for his next game. Having 87 caps for Belgium, Kompany has become a role model and unifying figure in his linguistically-divided …
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LaLiga, Spain’s top-flight football competition, has appointed IMG, a global leader in sports, events, media and fashion, as its exclusive commercial agency for global sponsorship agreements. The long-term deal will see IMG market packages to attract new global LaLiga partners. IMG and LaLiga will develop innovative sponsorship packages, taking advantage …
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