Italian Serie A side AS Roma has presented the new HUGO BOSS suit for the 2018/19 season, which players and coaching staff will wear on all official club engagements during the campaign. The outfit, created exclusively for the squad, is comprised of a blue, slim-fit suit in a natural, high-performance …
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Identity and data platform Verimi will partner German Bundesliga side and German Cup winners Eintracht Frankfurt for at least one year. As part of the partnership, Eintracht Frankfurt will integrate Verimi’s services, including the ‘Verimi Login’, into its digital output. Verimi aims to give back data ownership to all internet …
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Defending Indian Super League champions Chennaiyin FC have HisStudio as their official styling partner. Their head coach and some players visited them for styling and clothing tips.
Read More »English Premier League giants Manchester United and luxury denim brand True Religion have collaborated to launch a range of premium club branded denim wear. A first for the club, the new global partnership with the iconic American denim brand will see a range of men’s & women’s co-branded styles go …
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Record German Bundesliga champions FC Bayern Munich has announced a new partnership with Zumtobel Group becoming the official lighting partner of FC Bayern. The cooperation will initially last for three years, running until the end of the 2020/21 season. Thanks to Zumtobel Group’s comprehensive lighting expertise, the Allianz Arena will …
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English Premier League champions Manchester City FC has announced a new partnership with cashless experience experts, tappit, in the UK and Asia Pacific. tappit is a solution that provides cashless experiences at sport, festival and entertainment events. The deal will explore the use of this technology at Club events across …
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Spanish LaLiga champions FC Barcelona and Samba Financial Group have reached a deal to extend their contractual relationship through June 2023, which ensures the Club’s presence in a territory that will allow it to strengthen the Barça brand throughout the Middle East. In 2013, Samba FG became the Club’s first …
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FIFA and the Local Organising Committee (LOC) have announced the signing of Crédit Agricole – the market leader in cooperative and mutual banking in France – as a National Supporter of the 2019 FIFA Women’s World Cup, taking place in nine Host Cities all over France next summer, from June …
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India Women’s international goalkeeper Aditi Chauhan earlier this week launched the ‘Posture Support Mattress’ of furniture brand Godrej Interio. Speaking at the event Aditi said a quality sleep not only helped her but is also necessary for every athlete to grow in their career, besides food supplements and proper training. …
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Indian Super League franchise Bengaluru FC have named WROGN as their new Official Lifestyle Partner for the next three seasons until 2021. Wrogn, is a trendy, irreverent and quirky brand, owned by the celebrity-led fashion retail company Universal Sportsbiz Pvt. Ltd (USPL). USPL founder Anjana Reddy said, “This is an …
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