Sponsorship

Manchester City has renewed its partnership with sports drink and nutrition brand Gatorade. The new deal, which runs until 2025, will see the world’s number one sports drink brand continue as the Official Sports Nutrition Partner of both the men’s and women’s teams. City’s partnership with Gatorade began in 2017 …

Amongst much fanfare, East Bengal Club and Emami Group today signed their final investment agreement in Kolkata. As the name of a sponsor cannot be used in the club name in the Indian Super League, the red and gold will play as East Bengal FC in the upcoming season of …

AC Milan and M88 Mansion, one of Asia’s leading online gaming entertainment platforms, have announced a new partnership that sees M88 Mansion become the new Regional Poker and Casino Partner of the Rossoneri in Asia. As part of the partnership, M88 Mansion will officially launch the AC Milan Studio, a …

As Major League Soccer (MLS) nears the mid-way mark of its exciting 27th season, MLS and Avant, a credit-first neobank* that gives consumers access to the financial solutions they deserve, announced today a multi-year partnership. “This multi-year exclusive strategic partnership with MLS further expands upon Avant’s offering to its customers,” …

The property developer from central Germany will be the “exclusive partner” and the sleeve sponsor on the RB Leipzig men’s and women’s jerseys. Ahead of RB Leipzig’s Supercup clash with FC Bayern Munich, the club have announced a new partnership with “AOC | Die Stadtentwickler GmbH”. The property developer from …

AFC Bournemouth has announced that DeWalt will be its official shirt sleeve sponsor for the 2022/23 season. The power tool manufacturer’s brand will appear on the sleeves of the Cherries’ men’s team home, away and third kits. The announcement completes the club’s roster of kit sponsors for the season, with …

Brentford FC have today announced a new ten-year stadium naming rights partnership with Grey Technology Limited (Gtech). The stadium will now be renamed as the Gtech Community Stadium. Gtech will immediately takeover the naming rights for the stadium, which had until now been known as Brentford Community Stadium. The deal …

Arsenal FC have announced a new partnership with PRIME – the hydration drink founded by lifelong Gooner, KSI and fellow YouTube star, Logan Paul. PRIME, which was developed to fill the void where great taste meets function, has become the Official Hydration Partner of Arsenal FC. The drink will be …

Workday, a provider in enterprise cloud applications for finance and human resources, is a new partner of Borussia Dortmund. As part of the partnership, which encompasses BVB’s senior men’s team and women’s team, Workday will become the club’s official finance and HR enterprise management cloud partner through the end of …

Fulham FC have confirmed a record sponsorship with global betting firm W88 as Front of Shirt and Main Team Partner for the 2022/23 Premier League season. The shirt featuring the W88 logo will be worn by both the Fulham FC Women’s and Men’s First Teams. The new season kit will …