Kerala Blasters FC have announce a data and analytics partnership with DataPOWA. Kerala Blasters FC is the first sports club in India to partner with DataPOWA, a UK headquartered technology company offering specialist data and marketing services to the sports market. DataPOWA’s clients include blue-chip brands (sports sponsors), gaming companies, …
Read More »
After six years as a UEFA Europa League partner, FedEx has announced it will sponsor the UEFA Champions League for the next three seasons in a deal, which will run until 2024. The agreement also includes sponsorship rights for the UEFA Super Cup, UEFA Youth League finals, and the UEFA …
Read More »
The Scottish Professional Football League (the “SPFL”) and broadcaster Premier Sports today announced that the Scottish League Cup will henceforth be known as the ‘Premier Sports Cup’, in a deal spanning at least the next two seasons. The title sponsorship of the League Cup comes through additional investment from Premier …
Read More »
Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an Official Sponsor of the 2022 FIFA World Cup – Qatar, creating an exclusive connection between the tournament’s worldwide audience in unique and compelling ways. By joining the roster of Commercial Affiliates for the upcoming tournament, …
Read More »
The Portuguese Football Federation (FPF) continues to grow its presence in China, becoming the first Football Federation to sign a strategic partnership with the leading social media platform in China, Weibo. This partnership takes place shortly after the inauguration of the official National Selection store at Alibaba Tmall earlier this …
Read More »
Captain Morgan and FanDuel have announced the launch of the Captain Morgan Soccer Pick ‘Em contest series as one of the most highly anticipated seasons in the history of the United States and Canada’s top-flight professional soccer league gets underway. Fans across the country have been waiting months to settle …
Read More »
The EFL has agreed a multi-year partnership with Unilever brand Lifebuoy, the world’s number one hygiene soap brand, as the League continues to prepare for the safe return of fans to EFL fixtures. The agreement sees Lifebuoy become the ‘Official Hygiene Partner’ of EFL, with activity commencing at Sunday’s 2021 …
Read More »
Brazilian football star Neymar Jr has announced he is stepping into the new role of Cultural Ambassador as he continues his partnership with the world’s largest online poker site PokerStars. In this latest chapter, Neymar Jr will collaborate closely with PokerStars on a series of creative projects inspired by the …
Read More »
Yamaha Corporation together with the sports channel DAZN, launched the ‘For The Fans Project’ on Thursday, April 15. This partnership project aims to support sports fans who are unable to attend stadiums for various reasons, and to bring the excitement and fun of live sports to as many fans as …
Read More »
Procter & Gamble is joining Major League Soccer (MLS) as the league’s newest sponsor, it is a multi-year and multifaceted sponsorship deal. Procter & Gamble will sponsor the MLS All-Star Game, as well as the Campeones Cup, Leagues Cup and the Mexico men’s national team’s US tour. Additionally, Procter & …
Read More »
Arunava about Football A look at football & the world through my eyes!