In 2020, adidas had the single-minded focus of developing a light-weight boot that reflects fast football, enabling and promoting next-level speed on the pitch – X Ghosted. Following this, the product creation team took a step back, to hear from both athletes and amateurs on how this already game-changing boot …
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Today adidas are announcing a long-term partnership with Common Goal to help drive lasting social change for under-served communities, creating a better and more inclusive future through football. Based on a shared ambition to maximize football’s contribution towards a more equitable and inclusive world, we have pledged 1% of our …
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Major League Soccer unveiled the jersey for the best of MLS when they meet the Liga MX All-Stars in the 2021 MLS All-Star Game presented by Target. The match, which will take place on August 25 at LAFC’s Stadium in Los Angeles features MLS versus Liga MX and will be …
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adidas has today revealed the UNIFORIA FINALE, the official match ball for the semifinals and final of UEFA EURO 2020. Extra details have been added to the ball in order to celebrate the location and the importance of the final three matches in the tournament, while also ensuring that the …
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SL Benfica and adidas have announced the renewal of their contract for another six years, extending it until summer 2027. This is one of the longest partnerships in the world of football, with the Glorioso and the German brand consolidating a relationship of more than three decades (seasons 1983/84 – …
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From the summer of 2022, FC Schalke 04 will play in kits manufactured by world-famous brand adidas. The Herzogenaurach-based company was the Royal Blues’ partner from the founding of the Bundesliga in 1963 up until 2018. The return of adidas as kit manufacturer for S04 comes in cooperation with the …
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A matter of days before the UEFA EURO 2020 kicks off and as part of the adidas Football Collective movement, the brand has launched a five-a-side football pitch in Roissy-en-Brie. Created in collaboration with Paul Pogba, it reflects the legacy of the French player in his home town and aims …
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This year will mark the fourth year of adidas x Parley Run for the Oceans. To-date, adidas x Parley Run for the Oceans has united over 3 million runners around the world, collectively clocking up 25.5 million KMs and raising $2.5 million to help Parley develop its initiatives and educational …
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adidas have revealed the Real Madrid home jersey for the 2021/22 season, introducing a fresh new design created to highlight what makes the Real Madrid spirit unique: the togetherness amongst the club, players and fans. The home kit is a symbol of the Real Madrid community united as one. This …
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adidas are revealing SHOWPIECE, a new pack update inspired by winning culture and the celebratory moments that are synonymous with the end of the season and international championships. Launching in a stylish silver colourway, designed to mirror that of end of season trophies, SHOWPIECE enables players to own the pitch …
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Arunava about Football A look at football & the world through my eyes!