188BET will become the Regional Betting Partner of FC Bayern Munich in Asia. The three-year agreement will see both brands work together to engage with Asian sports fans. Main pillars of the collaboration will be branded digital assets, player content as well the promoting the brand via virtual advertisement in …
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Inter Miami CF have revealed the club’s first-ever jersey sponsor, announcing Wednesday a multi-year partnership with XBTO, a prominent, global cryptofinance firm. The jersey partnership, which is among the biggest deals in MLS to date, marks the first cryptofinance partnership deal in the league. As part of the agreement, both …
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UEFA have announced a new three-year deal with established partner Enterprise Rent-A-Car. An Official Partner since 2015, this enhanced agreement covers two different competitions – the UEFA Europa League and UEFA Europa Conference League. The partnership will run from 2021 until 2024 and is Enterprise Rent-A-Car’s third cycle as a …
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LaLiga and Socios.com, the leading provider of blockchain-driven Fan Engagement solutions for the sports and entertainment industry, have announced an agreement that will see the creators of Fan Tokens become Global Fan Engagement Partner of Spain’s top tier football league. Socios.com and LaLiga will work together to create new opportunities …
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Parimatch, an international tech and betting brand, signs a new three-club agreement involving English Premier League teams: Aston Villa, Brighton & Hove Albion, and Southampton FC. The company signed agreements with the clubs on August 21, 2021. The contracts cover multiple offline and digital rights, tickets & hospitality, club merchandise, …
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Kerala Blasters FC have announced the extension of its association with BYJU’S as the club’s title sponsor for the eighth edition of the Indian Super League. This upcoming season will see the two brands step into their second year as partners. As part of the partnership, BYJU’S will continue to …
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Innovation-driven Paris Saint-Germain (PSG) have announced a multi-year partnership agreement with the world’s fastest growing crypto platform, Crypto.com. Crypto.com will become the Official Cryptocurrency Platform Partner of the Parisian club and the partnership will also include the release of exclusive Non-Fungible Tokens (NFTs) on Crypto.com’s native NFT platform: Crypto.com/NFT. In …
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Kerala Blasters FC have announced its association with PhonePe, India’s leading digital payments and financial services platform, as its official payments partner for the upcoming season of the Indian Super League. As part of the partnership, PhonePe’s logo will be seen on the back of the official KBFC jersey that …
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UEFA have announced that it has signed a ground-breaking partnership with bwin to become an Official Partner of the UEFA Europa League and the newly formed UEFA Europa Conference League, for the next three seasons (2021-24). Guy-Laurent Epstein, UEFA marketing director, said, “We’re delighted to have secured bwin as the …
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Paris Saint-Germain and the house of Dior have signed a two-year partnership. Starting this season, Dior will provide the official wardrobe for the Parisian club and will outfit the Rouge & Bleu team. This is the first time that Dior has partnered with a sports club. With this partnership, Paris …
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