RIESEN candy, owned by Storck in Germany, is teaming up with German Bundesliga side Borussia Dortmund (BVB) for a two-year partnership. The RIESEN/BVB partnership was brokered by the global sports business agency SPORTFIVE. As exclusive regional partners, RIESEN will have co-branded content on BVB’s popular English-language social channel @BlackYellow on …
Read More »
Autohero, the Online platform for approved used cars has signed a multi-season deal with Paris Saint-Germain. Autohero is planning to accelerate its growth further by partnering with the most successful football club in France, and one of the most ambitious in Europe. With the power of Paris Saint-Germain at its …
Read More »
FC Barcelona and Allianz have renewed their partnership for the next three seasons, until June 2024. Via this new agreement the two organisations extend and strengthen their relationship, which until now was regional in nature but moving forward will be global, excluding China. To celebrate the beginning of this new …
Read More »
betway has entered into a premium partnership with Bundesliga side VfB Stuttgart after extending its contract with the club until 2024. VfB Stuttgart’s official betting partner, betway, has extended its contract with the club by a further three years until 2024, thereby joining the ranks of premium partners. The partnership’s …
Read More »
UEFA has today announced the renewal of its UEFA Champions League partnership with PlayStation for the 2021–24 cycle, continuing its long-running relationship which began in 1997. The agreement also includes sponsorship rights for the UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions League in 2021, 2022 and 2023. …
Read More »
RealFevr, a Portuguese startup specializing in fantasy football and boasting over 1.2 million registered users, has launched a marketplace of official football NFTs. The technology company is presenting fans with the possibility of collecting videos of the most memorable moments of global stars like Cristiano Ronaldo, Bruno Fernandes, Angel Di …
Read More »
AS Roma have announced a three-year partnership agreement with Zytara Labs, in collaboration with the DigitalBits Foundation, which will see the leading blockchain enterprise become the club’s Main Global Partner. The extensive, first-of-its kind agreement with Zytara is worth €36 million ($42m) over the course of the partnership. The two …
Read More »
UEFA have announced that the German-based work and utility brand, Engelbert Strauss, has agreed to partner with the UEFA Europa League and the UEFA Europa Conference League in a deal which will run until 2024. This is the first time that Engelbert Strauss, a family-owned business and worldwide leading maker …
Read More »
AC Milan have announced a new partnership with Premier Bet that sees the iGaming brand become the Official Betting Partner of AC Milan in Africa. This new and exciting partnership between these two leading brands in their respective fields is an opportunity for AC Milan to expand its presence in …
Read More »
Global multi-asset investment platform eToro and SK Slavia Prague are pleased to announce that eToro has become the main partner of the reigning Czech football champions on a multi-year deal. Founded in 2007, eToro is the world’s leading social investment network with over 20 million registered users worldwide. It has …
Read More »
Arunava about Football A look at football & the world through my eyes!