Business of Football

PUMA breaks performance barriers with lightest ever jersey featuring revolutionary ultrawave technology!

Global sports company PUMA has developed ULTRAWEAVE, its lightest ever performance apparel technology engineered to deliver the game’s fastest football jersey. The new technology made its on-pitch debut on October 6, worn by the Italy men’s national team at their UEFA Nations League semifinal fixture against Spain. The ULTRAWEAVE jersey …

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Chennaiyin FC onboard BatBall11 as Associate Sponsor!

Two-time Indian Super League champions Chennaiyin FC have welcomed on board fantasy sports platform BatBall11 as an Associate Sponsor for the upcoming season of the Indian Super League. This is BatBall11’s first partnership with a major sports franchise. BatBall11 will look to reach out to Chennaiyin FC’s passionate fan base …

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AFC and Hung Thinh Land announce sponsorship deal!

The Asian Football Confederation (AFC) has today announced a new partnership with Hung Thinh Land, a leading property developer in Vietnam, for the AFC Asian Qualifiers – Road to Qatar. The global sponsorship commences immediately from matchday three of the AFC Asian Qualifiers – Road to Qatar, which will see …

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Sorare to become official partner of the Bundesliga & Bundesliga 2!

Bundesliga International is taking an innovative approach to the marketing of the Bundesliga and Bundesliga 2. The subsidiary of DFL Deutsche Fußball Liga has agreed a partnership in the growing sector of non-fungible tokens (NFTs) with the successful digital company Sorare. Effective immediately, the popular fantasy football game will be …

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Six5six signs merchandise partnership with FC Bengaluru United!

Six5six has signed an official kitting and merchandise partnership with the Second Division League side FC Bengaluru United. With this partnership, Six5six will produce FC Bengaluru United’s home and away kits, practice kits, and the entire fan merchandise going into the 2021/22 season. Commenting on the partnership, Ambar Aneja, co-founder …

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UMBRO launch the new 2021/22 season Ethiopia kits!

UMBRO have present the 21/22 home, away and third kits for the Ethiopian national team. This season’s jerseys are an ode to the colours of the countries national flag and traditional textile patterns known as ‘Tibeb’. These decorative designs are used throughout Ethiopia and Eritrea, traditionally to signify cultural affiliations …

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The AFC & KDDI renew sponsorship rights deal!

The Asian Football Confederation (AFC) has today announced the renewal of its partnership with KDDI, a leading telecommunication service provider in Japan, for the rights cycle from 2021 to 2024. The extended regional sponsorship deal encompasses the final round of the AFC Asian Qualifiers – Road to Qatar featuring the …

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Ignite your passion a step back in time for Bologna FC’s Macron-made third kit!

It’s the 1997-1998 season, an important year for the red and blues, characterised by the signing of football legend Roberto Baggio. It is that particular season’s yellow third jersey that the club has chosen to give tribute to with the design of the new third jersey that Sinisa Mihajlovic’s team …

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VIDEO: Nivia & Chennaiyin FC launch the 2021/22 season home kit!

The season is almost here and Chennaiyin FC are ready! Take a first look at the club’s home kit for 2021/22 season brought to you by Nivia. The kit encapsulates the roar of every Chennaiyite that has risen above the COVID crisis and is backing the boys from home.

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eToro unveils partnerships with eight Italian Serie A clubs!

Multi-asset investment platform eToro has announced the expansion of its partnership portfolio, securing deals with eight clubs in the Italian Serie A for the coming 2021/22 season. Founded in 2007, eToro is the world’s leading social investment network with over 23 million registered users worldwide. Making a significant investment into …

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