This season Atlético Madrid are celebrating the 75th anniversary of their current name – Club Atlético de Madrid. They want to pay tribute to such an important moment in the club’s history through the four Nike-made kits they will wear the upcoming season. These are inspired by some unforgettable moments …
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UEFA have announced that it has signed a ground-breaking partnership with bwin to become an Official Partner of the UEFA Europa League and the newly formed UEFA Europa Conference League, for the next three seasons (2021-24). Guy-Laurent Epstein, UEFA marketing director, said, “We’re delighted to have secured bwin as the …
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Paris Saint-Germain and the house of Dior have signed a two-year partnership. Starting this season, Dior will provide the official wardrobe for the Parisian club and will outfit the Rouge & Bleu team. This is the first time that Dior has partnered with a sports club. With this partnership, Paris …
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Reigning Serie A champions FC Internazionale Milano and Zytara Labs have announced that the companies have signed a €85M ($100M) multi-year product partnership agreement, with support from the DigitalBits Foundation. This partnership will support Inter’s move to open up to an audience that is increasingly digital, to reach global targets …
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AC Milan have announced a new partnership with Expo 2020 Dubai that will see the next World Expo become an Official Partner of the Rossoneri. Expo 2020 will take place from October 1, 2021 to March 31, 2022 and will be the first World Expo to ever be held in …
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I-League side NEROCA (North Eastern Re-Organising Cultural Association) FC have announced Nivia as their new 2021/22 season kit wear partner. Nivia Sports with NEROCA FC makes a valuable addition to their portfolio of Indian football clubs which includes Indian Super League franchises ATK Mohun Bagan, Jamshedpur FC and Chennaiyin FC …
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The Asian Football Confederation (AFC) has today announced the renewal of its partnership with Credit Saison, a leading Japanese financial services group, for the current 2021 to 2024 rights cycle. The extended global sponsorship deal encompasses the AFC Asian Qualifiers – Road to Qatar featuring the Continent’s top 12 national …
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Movistar Inter FS and Joma have presented their spectacular official uniforms for the 2021/22 season of the reigning champions of the Spanish Cup, Supercopa and Spain’s King Cup. The first-team shirt is light blue, with fine side stripes as decorative elements that give it an elegant and eye-catching style. The …
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UEFA and Swissquote have today announced a new sponsorship agreement for the UEFA Europa League and the newly-launched UEFA Europa Conference League for the next three seasons (2021 to 2024) of European club football. The announcement took place at the official signing ceremony held at the House of European football …
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The Asian Football Confederation (AFC) has today announced its partnership with PhinDeli, a leading instant coffee brand in Vietnam, for the AFC Asian Qualifiers – Road to Qatar from 2021 to 2022. By sponsoring the competition, PhinDeli will capitalise on the enthusiasm, which is poised to reach an all-time high …
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