Business of Football

Macron & Cadiz CF unveil new 2021/22 season home kit!

Cádiz CF, the Andalusian club that plays in the Spanish LaLiga and has this year joined the Macron family, has presented, together with its technical sponsor, the new ‘Home’ shirt that will be debuted during the upcoming season. The game kit combines the team’s traditional colours with sophisticated and elegant …

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FC Goa signs multi-year technical partnership with Reyaur Sports!

FC Goa have announced Reyaur Sports, one of India’s most exciting and fast-growing sportswear brands, as its new Official Kit and Merchandise Partner from the 2021-22 season. The multi-year partnership, which begins this season, will see Reyaur Sports manufacture and supply FC Goa’s playing, training and travel wear. As per …

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A special eco-friendly third for PAOK Thessaloniki by Macron!

PAOK Thessaloniki, a top club in the Greek championship, and Macron, the Hero company, have unveiled the new ‘Third’ jersey. The “Third” shirt takes inspiration from a jersey worn by the club in the 1994/95 season. It is white with a dye-sub print on the shoulders and sleeves featuring black …

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Soccerex returns to physical events with Soccerex Americas!

Soccerex, the global leader for football business networking and insight platforms, will be staging physical events once again this year with Soccerex Americas in Miami on November 11/12, 2021. The return to in-person events follows on from the immensely successful Soccerex Connected digital event series that has brought together over …

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Macron new technical sponsors of Melbourne Victory FC!

Macron further increases its presence in the Australian market and this case in the A-League, the top division of the football league, announcing the technical partnership with the Melbourne Victory FC. The Italian brand will be the technical sponsor of the Australian club for the next five seasons. Founded in …

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adidas launch new Real Madrid 2021/22 season away jersey!

Today, adidas reveals the Real Madrid away jersey for the 2021/22 season, introducing a design that represents and combines the pillars of Madrid culture: art, music and people. Inspired by the iconic Malasaña district, the abstract graffiti graphic has been custom-created by the adidas product creation team and engineered into …

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Nike & Atletico Madrid launch the clubs 2021/22 season away kit!

Nike designs for kits at a level that understands global football’s massive influence on local culture. Maybe no other sport has the scale of the beautiful game, whether that scale measures fandom or the environmental footprint it leaves behind. By both measures, Nike serves a new generation of global football …

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Dominari becomes National Supporter of 2021 FIFA Futsal World Cup – Lithuania!

FIFA and the Local Organising Committee have unveiled furniture manufacturer UAB Dominari as the first National Supporter of the 2021 FIFA Futsal World Cup – Lithuania. Dominari has grown into one of the leading furniture manufacturers in the Baltic States and Eastern Europe since its launch in 2010. With more …

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Macron & FC Nantes unveil new away kit for 2021/22 season!

French Ligue 1 club FC Nantes and technical sponsor Macron have unveiled the new away jersey that Les Canaries will wear throughout the upcoming season. The new away kit has been manufactured using Eco-Softlock, a material made from 100% polyester taken from recycled plastic and certified according to the Global …

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