Business of Football

Crawley Town FC’s new official shirts introduce the colours of the new logo designed to celebrate the 125th anniversary of the Club’s foundation. This is one of the major new features that characterise the home and away tops for the 2021/22 season that awaits the Red Devils. The traditional red …

West Ham United FC are gearing up for the start of the 21/22 season by dropping a new third kit by UMBRO. This season’s look keeps things simple but stylish with a striking navy colourway. The jersey also features a crew-neck collar with contrasting claret and blue panels. On the …

French Ligue 1 club OGC Nice, and Macron, the Hero company, unveiled the new jerseys that the black and reds will wear in the upcoming 2021-2022 season. The new ‘Home’ jersey is in the traditional black and red vertical stripe with a white knitted polo collar and sleeve edges. The …

A few days after announcing their partnership, Club Deportivo Castellón and Macron, the Hero Company, unveiled the new “Third” jersey that the Albinegra team will wear next season. The “Third” jersey, total black with a V-neck, features an exquisite design with a series of thin vertical stripes in embossed graphics …

New style ideas, attention to detail and research into the fabric are the hallmarks of the new home shirt of ADO Den Haag, designed once again by Erreà Sport for the upcoming Eerste Divisie 2021-2022 Championship. The official first shirt is not only a confirmation, but also a renewal of …

RIESEN candy, owned by Storck in Germany, is teaming up with German Bundesliga side Borussia Dortmund (BVB) for a two-year partnership. The RIESEN/BVB partnership was brokered by the global sports business agency SPORTFIVE. As exclusive regional partners, RIESEN will have co-branded content on BVB’s popular English-language social channel @BlackYellow on …

Bolton Wanderers, historical club of the English football, founded in 1877 and currently playing in the Football League One, and their technical sponsor Macron, international leader in teamwear design, have presented the new shirt “Home” that the team will wear over the course of the 2021-22 season. Also known as …

Odisha FC have announced the new partnership with Danish sportswear brand hummel ahead of eighth season of the Indian Super League. The Danish brand has a proud sports history and is one of the most recognised team sports brands in the world, with roots in football and handball, has previously …

Autohero, the Online platform for approved used cars has signed a multi-season deal with Paris Saint-Germain. Autohero is planning to accelerate its growth further by partnering with the most successful football club in France, and one of the most ambitious in Europe. With the power of Paris Saint-Germain at its …

A few days after the official presentation of the new ‘Home’ shirt, Belgian champions Club Brugge, together with Macron, the Hero company, have also unveiled the new ‘Away’ match kit that the Blauw en Zwart will wear during the following season. For the second jersey, exceptional colour and graphic choices …