Business of Football

The DFL Deutsche Fußball Liga and Mondelēz International have agreed to an extension of their cooperation, ensuring that one of the world’s most-recognisable snacking companies remains in partnership with the Bundesliga and Bundesliga 2. The new deal was coordinated by Bundesliga International, full subsidiary of the DFL. Throughout Germany, Mondelēz …

It’s official! FC Schalke 04 have collaborated with suppliers 11teamsports and adidas to create a special jersey. Young members of the club took inspiration from the iconic fan song “FÜR IMMER MEIN VEREIN” (“Forever my club”) when designing the shirt, as it can be worn by any and every S04 …

Hannover 96 became champions of Germany for the second time at Hamburg’s Volksparkstadion on May 23, 1954 with a decisive 5-1 win over the 1.FC Kaiserslautern team of Fritz Walter, the captain of the German national side that only 42 days later would go on to win the FIFa World …

It was always a big wish, and now, for the first time in the club’s 54-year history, the FC Bayern Munich Women will wear a jersey designed exclusively for them. Giulia Gwinn, Georgia Stanway, Linda Dallmann and their teammates will wear the kit on the pitch for the first time …

Atlético de Madrid and Fotocasa have entered into an agreement by which the real estate portal will be the official sponsor of both the men’s and women’s first teams throughout the year 2024. As part of this agreement, Fotocasa’s image will soon be present on various supports at the Cívitas …

AS Roma have announced that it is teaming up with JD. The leading global sports fashion retailer will become the club’s Official Retail Partner from July 1, 2024. The multi-year agreement will enable JD to boost its presence across the Italian football landscape while expanding the retail network for some …

Against Genoa, Simone Inzaghi’s Inter Milan will take to the pitch wearing a shirt featuring the Ninja Turtles logo instead of the classic Paramount+ patch. After the jersey dedicated to the Transformers film series, Inter Milan and Paramount+ are back celebrating the union between football and entertainment with a new …

REUTER will become Borussia Mönchengladbach’s main commercial partner from the 2024/25 season. Gladbach has agreed a deal with Germany’s largest online bathroom retailer until at least 2026, with the option of a further year. “We are incredibly pleased about the positive outcome of our discussions,” says Gladbach chief executive Stephan …

For the first time ever, all 14 teams in the National Women’s Soccer League (NWSL) will receive new, reimagined primary and secondary kits, featuring designs that convey each club’s rich identity. Each team’s primary kits express their unique stories through color and graphics while the secondary kits are inspired by …