Business of Football

AS Roma have announced a three-year partnership agreement with Zytara Labs, in collaboration with the DigitalBits Foundation, which will see the leading blockchain enterprise become the club’s Main Global Partner. The extensive, first-of-its kind agreement with Zytara is worth €36 million ($42m) over the course of the partnership. The two …

This contest, being organised by Mumbai City FC Private Limited (“MCFC”) in collaboration with Midea India Private Limited, a company registered under Companies Act, 2013 and having its registered office at 7th Floor, Pearl Tower, Plot No.51 Sector -32, Gurugram, Haryana – 122001, India (“Midea”), is set up for contestants …

After the long-term partnership announcement, Sheffield Wednesday and Macron, the Hero company, presented the new match kits that the Owls will wear during the upcoming season. Colours and traditional lines in the “Home” version, while an “important” chromatic choice has been made for the “Away”. The new “Home” has a …

Following the success of the new goalkeeper’s top for the 2021/22 season, that will be worn by Gianluigi Buffon, supporters and fans can now look forward to the recently launched new leisurewear version. To celebrate Gigi’s return to Parma, Erreà has in fact created, in collaboration with Parma Calcio, a …

Last May, Macron, the Hero company, announced the agreement with Blackburn Rovers, one of the oldest and most iconic clubs in English football. Iconic as its shirt, that carries 146 years of football history. Today Rovers play in the Football League Championship, and two weeks before the start of the …

UEFA have announced that the German-based work and utility brand, Engelbert Strauss, has agreed to partner with the UEFA Europa League and the UEFA Europa Conference League in a deal which will run until 2024. This is the first time that Engelbert Strauss, a family-owned business and worldwide leading maker …

adidas have revealed the Juventus FC away jersey for the 2021/22 season. In a representation of the evolving spirit of the club and its city, the jersey is inspired by the established electronic music scene in Turin which is having a strong influence on the city’s young fans. The new …

AC Milan have announced a new partnership with Premier Bet that sees the iGaming brand become the Official Betting Partner of AC Milan in Africa. This new and exciting partnership between these two leading brands in their respective fields is an opportunity for AC Milan to expand its presence in …

PUMA and Crystal Palace have today launched a new special edition third kit which celebrates the origins of the club 160 years ago. The sky blue and white half and half shirt is based on the colours and design worn by the first ever team from the Crystal Palace Club, …

Nike designs for kits at a level that understands global football’s massive influence on local culture. Maybe no other sport has the scale of the beautiful game, whether that scale measures fandom or the environmental footprint it leaves behind. By both measures, Nike serves a new generation of global football …