Business of Football

Macron and HSK Zrinjski Mostar have announced the renewal of their partnership agreement. The club currently plays in the Premier League of Bosnia and Herzegovina, and the Italian brand will remain by their side for three more years. The relationship has grown stronger after a first successfull collaboration lead to …

The new kits that Erreà Sport has created for English League One side Milton Keynes Dons ahead of the 2021-2022 season, have a design that’s basic and elegant. The three strips are all the same model, with semi-fitted wearability and a simple round-neck collar, which has a thin edge in …

Spanish LaLiga champions Atlético de Madrid’s 2021-22 season home kit by Nike commemorates the 75th anniversary of the club’s current name, reimagining the first red and white kit design under Club Atlético de Madrid in 1947. That historic 1947 kit featured a central white stripe that returns in this new …

The launch campaign of the new S.S. Lazio Roma shirt wanted to draw as much attention as possible to a fundamental theme shared by both Macron and S.S. Lazio Roma – sustainability and respect for the environment. The aim was to communicate how the S.S. Lazio Roma jersey can be …

Premier League side Crystal Palace have launched their brand new 2021/22 season away kit, with the yellow PUMA design. The bold new strip is the first of Palace’s new PUMA range to be released for the forthcoming season, and was modelled by Jean-Philippe Mateta, Jairo Riedewald and Tyrick Mitchell, as …

Erreà Sport is pleased to announce that it has reached a four-year technical partnership agreement with FK Sarajevo. FK Sarajevo were founded on October 14, 1946, following a merger between Sarajevo Football Club Udarnik (Vanguard) and Sloboda (Liberty). At first they were called Torpedo but subsequently adopted their current official …

UMBRO have teamed up with German side FC Schalke 04 to drop a new home jersey ahead of the new Bundesliga 2 season. For the 2021/22 season, the home jersey is styled in a royal blue diamond textured double knit fabric. Contrasting panels feature down each side in white with …

CONCACAF and Qatar Airways have agreed to a Confederation-wide partnership which begins with the internationally renowned airline becoming the Official Airline of the upcoming 2021 CONCACAF Gold Cup. The Gold Cup is the region’s flagship men’s international competition and will begin with the Preliminary Round at Inter Miami’s DRV PNK …

German Bundesliga 2 side Karlsruher SC and Macron have presented the new ‘Home’ shirt that combines the club’s colours and symbols with a message of sustainability and respect for the environment, thanks to the fabric used by the Italian brand — Eco-Softlock fabric, 100% polyester made from plastic. The new …

VfB Stuttgart will wear the colours of Württemberg – its home region in southwest Germany – for away matches in the 2021/22 season. The design of the new away jersey by supplier JAKO and VfB is also inspired by the Stuttgart club emblem. The new jersey is thus a further …