Saturday , May 18 2024

Business of Football

A return to yellow, PUMA & Crystal Palace launch new 2021/22 away kit!

Premier League side Crystal Palace have launched their brand new 2021/22 season away kit, with the yellow PUMA design. The bold new strip is the first of Palace’s new PUMA range to be released for the forthcoming season, and was modelled by Jean-Philippe Mateta, Jairo Riedewald and Tyrick Mitchell, as …

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Errea named new technical partner of FK Sarajevo!

Erreà Sport is pleased to announce that it has reached a four-year technical partnership agreement with FK Sarajevo. FK Sarajevo were founded on October 14, 1946, following a merger between Sarajevo Football Club Udarnik (Vanguard) and Sloboda (Liberty). At first they were called Torpedo but subsequently adopted their current official …

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UMBRO launch the all new FC Schalke 04 2021/22 season home kit!

UMBRO have teamed up with German side FC Schalke 04 to drop a new home jersey ahead of the new Bundesliga 2 season. For the 2021/22 season, the home jersey is styled in a royal blue diamond textured double knit fabric. Contrasting panels feature down each side in white with …

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CONCACAF & Qatar Airways agree to multi-year Confederation-wide partnership!

CONCACAF and Qatar Airways have agreed to a Confederation-wide partnership which begins with the internationally renowned airline becoming the Official Airline of the upcoming 2021 CONCACAF Gold Cup. The Gold Cup is the region’s flagship men’s international competition and will begin with the Preliminary Round at Inter Miami’s DRV PNK …

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Karlsruher SC & Macron unveil new home kit for 2021/22 season!

German Bundesliga 2 side Karlsruher SC and Macron have presented the new ‘Home’ shirt that combines the club’s colours and symbols with a message of sustainability and respect for the environment, thanks to the fabric used by the Italian brand — Eco-Softlock fabric, 100% polyester made from plastic. The new …

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AFC and Yili announce global sponsorship rights deal!

The Asian Football Confederation (AFC) today announced its partnership with dairy giant Yili for the 2021 to 2024 rights cycle. Yili joins the AFC family as the first Official Global Partner of the AFC national team competitions from China and will be the exclusive sponsor in the dairy products category, …

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SL Benfica and adidas renew contract until 2027!

SL Benfica and adidas have announced the renewal of their contract for another six years, extending it until summer 2027. This is one of the longest partnerships in the world of football, with the Glorioso and the German brand consolidating a relationship of more than three decades (seasons 1983/84 – …

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Hyderabad FC signs kit deal with hummel!

Indian Super League franchise Hyderabad FC have entered into a partnership with Danish sportswear brand hummel who joined as the club’s Official Team Kit Partner for the upcoming 2021-22 season. Hyderabad FC, who impressed everyone with their entertaining brand of football during the seventh season of the ISL, have now …

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