Business of Football

UMBRO have joined forces with German Bundesliga 2 side Dynamo Dresden to drop a new third jersey for the 2021/22 season. The design takes inspiration from one of the city’s most iconic landmarks, the Dresden Frauenkirche. Originally built in the 18th century, the church was destroyed during the second world …

A new technical partnership agreement is concluded with one of the oldest football clubs in the world, Sheffield Wednesday. Macron and the Owls have signed a momentous long-term agreement which will see the two collaborating from the start of the 2021/22 season. Founded in 1867, Sheffield Wednesday are one of …

UMBRO have unveil the new home and away jerseys for the Jamaica national football team. For the 2021/22 season, each jersey takes the colours of the national flag and fuses them with graphics inspired by tropical flora on the island. More specifically, bark that can be found on the trees …

The English Football League (EFL) and Carabao have announced a further two-year extension to their partnership that will see the energy drinks brand remain Title Sponsor of the Carabao Cup until 2024. The extension highlights the success of the partnership that began in 2017 and has helped Carabao establish and …

JAKO and VfB Stuttgart are bringing the history of VfB in a new look onto the pitch. The red chest ring on a white background is a little narrower in the 2021/22 season than in the previous season and the Mercedes star stands out above the upper edge of the …

German Bundesliga club Arminia Bielefeld and leading teamwear brand Macron have unveiled the new jerseys to be worn in the upcoming 2021/22 season. In reflection of Macron’s commitment to sustainability – an ethos fully shared by all clubs who wear Macron kits – the new match jerseys are designed to …

Liverpool FC has welcomed a new global partner, Kodansha, to the club as its official publication partner. The multi-year deal with one of the world’s largest publishers will see the club and Kodansha work together to inspire young fans to harness their creativity and follow their dreams of achieving careers …

New and updated graphics complement the simplicity and clean lines in the new kits created by Erreà for Carlisle United FC for the 2021/22 season. The centre of the home shirt, with its simple and linear design, created in transfer print, features a white vertical band edged in red. The …

Aston Villa have announced OB Sports as a new Principal Partner and new Exclusive Official Sleeve Partner. The OB Sports brand logo will exclusively feature on the sleeve of Villa’s new 2021/22 kits for the first team playing squad at all home and away first team fixtures including all Premier …

Green is the distinctive and distinguishing colour of the shirts worn by the National football team of Comoros, but on another level it also conveys a clear message of sustainability and respect for the environment. This is thanks to the Eco-Softlock fabric (100% PET recycled polyester certified by the Global …