Friday , May 10 2024

Business of Football

adidas to return as Schalke 04 kit supplier from 2022 onwards!

From the summer of 2022, FC Schalke 04 will play in kits manufactured by world-famous brand adidas. The Herzogenaurach-based company was the Royal Blues’ partner from the founding of the Bundesliga in 1963 up until 2018. The return of adidas as kit manufacturer for S04 comes in cooperation with the …

Read More »

KV Mechelen present Errea-made 2021/22 season away kit!

The elegant new KV Mechelen away shirt by Errea comes in a refined all black colour, with the logos in gold and a carefully designed tear-drop collar. The pattern that embellishes the body of the shirt consists of thin diagonal stripes whilst the sleeves are all in black. The away …

Read More »

iSportConnect’s Brands eMasterclass to feature Coca-Cola & Safaricom!

More than ever, brands are at the heart of the business of sport. iSportConnect’s Brands Masterclass will provide an exclusive opportunity to engage with thought leaders in a challenging and fast-changing global business. Join the debate with thought leaders on the future of apps, smart storytelling and other key topics …

Read More »

Macron is the new technical sponsor of Grimsby Town!

The Macron Hero ‘lands’ on the coast of North East Lincolnshire, at Grimsby on the Humber estuary. The port town is home to ‘The Mariners’, aka Grimsby Town FC, the club founded in 1878 which currently plays in the English Football League Two. The Italian brand is the team’s new …

Read More »

XtraTime VIDEO: India’s Shubho Paul named in 15 player FC Bayern World Squad!

The dream of one day becoming a professional footballer is shared by millions of young talents around the world. With the FC Bayern World Squad, FC Bayern München and its partner Volkswagen are now bringing 15 international Under-19 talents a step closer to fulfilling this dream. In the coming months, …

Read More »

Macron & Cyprus champions Omonoia FC unveil 2021/22 home kit!

Omonoia FC and Macron have presented the new Home shirt, which echoes the shirt worn during the 1986-87 season to pay tribute to that formation. A historical Cypriot club, Omonoia FC currently plays in the First Division and has conquered its 21st national title last season. The team also owns …

Read More »

SKYWORTH announces brand partnership with Juventus FC!

SKYWORTH, a leading global television brand, have announced a new brand partnership with Italian Serie A giants Juventus FC. In line with the theme of “Partner Together, Lead the Future”, SKYWORTH and Juventus FC will roll out multiple activities to celebrate their upcoming football matches with global fans. The Club …

Read More »

Joma & Hibernian FC launch the clubs 2021/22 home kit!

Hibernian FC, along with newly appointed technical partner Joma, are excited to present the new official home kit for the 2021/22 season. The traditional green body and white sleeves remain with the creative sublimation of the street map of Edinburgh showcasing the clubs strong links across the City. The club …

Read More »

Norwich City announce mutual termination of commercial partnership with BK8!

Promoted Premier League club Norwich City have announced the mutual termination of the club’s commercial partnership with BK8. The club and BK8 have taken on board feedback from its supporters and partners, and after continued discussions they have agreed to immediately end the partnership. Norwich City FC in a release …

Read More »

UMBRO & three French club launch 1990s inspired goalkeeper jerseys!

Ahead of the 21/22 season, we’ve joined forces with three French clubs to drop a new collection of ’90s inspired goalkeeper jerseys. With large graphic patterns, geometric shapes and vibrant colours, the 1990s was an iconic decade for goalkeeper jerseys. One of the standout kits of the time was worn …

Read More »