Business of Football

Norwich City has announced BK8 Sports as the club’s new principal partner for the 2021-22 season. As part of the agreement, a bespoke colourway of the BK8 logo will feature as the new front of shirt sponsor on both City’s first team match and training kits for the new season. …

Macron and Grazer AK, an Austrian 2.Liga club, have announced their technical partnership that will bring the Macron Hero on the shirts of the Grazer Stadtklub (the City’s Club) for the next three seasons. Founded in 1902, Grazer Athletiksport-Klub, one of the clubs based in Graz, the second Austrian city …

Today, the Canadian Premier League (CPL) and official league technical provider, Macron, a leader in the international teamwear market, unveils the custom-designed playing kits for the Canadian Premier League eight clubs Atlético Ottawa, HFX Wanderers FC, York United FC, Forge FC, Valour FC, FC Edmonton, Cavalry FC and Pacific FC …

The dream of one day becoming a professional footballer is shared by millions of young talents around the world. With the FC Bayern World Squad, FC Bayern München and its partner Volkswagen are now bringing 15 international Under-19 talents a step closer to fulfilling this dream. In the coming months, …

Wolverhampton Wanderers have struck up a new partnership with Bitci.com, who will become the club’s official sleeve sponsors for the 2021/22 Premier League season. The fresh partnership will see Bitci.com feature on all three Castore Wolves kits next season and the company will also become official cryptocurrency trading and fan …

The club’s strong image, a heartfelt tribute to their own fans and the new Ti-energy technology, all come together in a modern, strikingly rich mix in the new official shirts created by Erreà Sport for Belgian side KV Mechelen. The fourth shirt is intended as a heartfelt thank you to …

Autohero, which is a part of the AUTO1 group founded in 2012 in Berlin and is now one of Europe’s leading digital automobile platforms, will become Hertha BSC’s main club sponsor from the 2021/22 season. The Berlin-based company’s logo will feature on the front of Hertha’s shirts for at least …

Macron and Stoke City FC have officially unveiled their new home jersey for the 2021/21 season. Stoke City is one of the oldest professional football clubs in England, currently playing in the Championship and have a long-standing relationship with technical sponsor Macron, a global leader in the teamwear sector. The …

Nottingham Forest have announced new Home shirts ready for the 2021-2022 season, made by Italian sportswear maker Macron. The new kit is naturally based on the traditional Garibaldi red that has always graced the jerseys of this iconic club. The Forest Home shirt is in red and features a Mandarin …

The presentation of the new Stoke City FC home shirt for next season was also the perfect chance to announce the renewal of the partnership between the “Potters” and Macron until 2024. The partnership of the English Championship side with the Italian brand started back in 2016 and has produced …