Business of Football

Sports company PUMA has unveiled the new PSV Eindhoven Away kit to be worn by the men’s, women’s, youth teams and eSports teams in their respective competitions for the 2020/21 season. The PSV Eindhoven Away kit is a celebration of PSV‘s connection to music and was revealed with a special …

The Pumas 2020-21 home and away kits by Nike celebrate the sport culture and pride that is tied to the Universidad Nacional Autónoma de México (UNAM). The traditional crest is surrounded by a triangular outline — a symbol of unity and tradition among players and fans that proudly upholds the …

Macron is about to embrace a larger section of the geography of Central Europe thanks to the agreement signed with the FC Viktoria Plzen, the historical club from the Czech Republic. During the future seasons, and starting with the upcoming 2020/21, the Macron Hero will stand on the shirts of …

Leicester City FC and King Power today, July 23 announced a season-long partnership with the Tourism Authority of Thailand to support the country’s recovery from the COVID-19 crisis. The campaign – called Thailand Smiles With You – will see the three parties working together during the global emergence from the …

With nods to the ‘Águilas del América’ and a traditional uniform aesthetic that made history during Club América’s decade of glory (the 1980s), inspirational characteristics abound in the club’s 2020/21 home kit. “I love this kit. It is such an honor to wear the club emblem, I feel proud,” says …

Today, adidas reveals the Arsenal FC home kit for the 2020/21 season, uniting generations of fans with reference to the club’s prolific “Art Deco” period in the 1930/40s. Paying homage to Arsenal’s geometric crest which the club used from 1936 – 1949, the chevron graphic on the home jersey is …

Millwall FC, the historic English football club playing in the Football League Championship, and Macron, leading international company in teamwear manufacturing and technical sponsor of the “Lions”, have unveiled the new ‘Home’ shirt for the upcoming 2020/21 season. With this shirt, Millwall FC and Macron wanted to celebrate the shirt …

Promoted English Premier League side Leeds United have announced adidas will become their official kit partner from the 2020/21 season. In a record-breaking deal for the club, adidas will produce both playing and training kit for all Leeds United teams over the next five years. adidas becomes Leed United official …

Bundesliga side Eintracht Frankfurt and US sportswear giants Nike have presented the clubs new home kit for the upcoming 2020/21 season. Back in 1959, Eintracht Frankfurt were crowned German league winners and celebrated their title in the city centre with over 200,000 people cheering them on. This was the beginning …

Nike and AS Roma have revisited the club’s iconic colours to create the 2020-21 home kit — and one that is uniquely, unmistakably and gloriously Giallorosso. This summer marks 40 years since the club’s victory in the 1980 Italian cup competition. That triumph marked an end to a memorable two-year …