Friday , May 17 2024

Business of Football

UMBRO & Werder Bremen launched special Bremen ‘City’ kit!

Werder Bremen closed out their season 2019/20 by making a first appearance in the new ‘City’ kit, which pays homage to the close-knit relationship between the club and its hometown. After a unique and disrupted 2019/20 season, the fans, players and staff alike now look ahead and can take pride …

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Audi & Bayern Munich are committed to sustainability!

FC Bayern Munich is committed to sustainability! Last week, FCB executive board chairman Karl-Heinz Rummenigge, executive board member Oliver Kahn and AUDI AG board member for sales and marketing Hildegard Wortmann officially unveiled a plan to construct 38 charging points at the club training ground on Säbener Strasse. These are …

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flatex new Borussia Mönchengladbach new title sponsor!

Online broker flatex was announced as Borussia Mönchengladbach’s new main sponsor starting July 1, 2020 with their logo set to feature on the front of the Foals’ kits. A three-year deal has been reached with the Frankfurt-based company running until June 2023. “We’re delighted to have agreed this contract with …

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Iceland FA launch new identity for its national teams with an epic video!

The Football Association of Iceland – Knattspyrnusamband Íslands (KSÍ) – has launched a brand-new identity for the Icelandic national teams with an epic video. A new crest for all the senior and junior national teams is at the heart of the new identity which does also feature a new national …

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Celtic Glasgow welcome adidas as new technical partner!

Celtic Glasgow FC has welcomed adidas as its new official kit supplier, marking the beginning of a new five-year deal, believed to be the biggest kit sponsorship ever to be announced across Scottish sport. Celtic are delighted to be partnering with the global leader in football. adidas is the official …

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PUMA & Borussia Mönchengladbach launch the 2020/21 home kit!

Sportswear giants PUMA and German Bundesliga side Borussia Mönchengladbach have launched the clubs all white 2020/21 season home kit. The new Foals home shirt from PUMA as a slick yet stylish design which is an homage to Borussia’s 8-Grad building. Small diamonds can be seen on the short-sleeve shirt with …

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Castore & Glasgow Rangers unveil new 2020/21 Home Kit!

Castore and Glasgow Rangers have unveiled the 2020/21 Home kit to Rangers supporters around the world and enter an exciting new era in the club’s recent history. Inspired by the iconic Rangers jerseys of the past – which have been worn by so many illustrious captains as they have lifted …

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Schalke 04 announce new sleeve sponsor HARFID!

HARFID, a medium-sized owner-operated construction and project management company, will become Schalke’s new sleeve sponsor for the 2020/21 season. HARFID’s partnership with Schalke began in 2018, and was the sleeve sponsor for Schalke’s 2019/20 DFB-Pokal season. With the new sponsorship, HARFID have become a premium partner of the Royal Blues. …

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Pushologies appoints iSportconnect as a strategic partner!

iSportconnect has announced their latest consultancy client, content delivery specialists, Pushologies. The fast-growing service provider uses proprietary cutting-edge technology to enable brands to deliver content of any size and duration directly to mobile devices, without the need for streaming. Pushologies’ software integrates into an existing app using a simple SDK, …

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Atletico Madrid’s new kit by Nike capture club motto, “Our heart unites us, Atleti unites us”!

Atlético de Madrid’s 2020-21 home kit embodies the lasting values of the club through a classic interpretation of their famous colours. Los Rojiblancos is a team that backs up elite talent with hard work and determination — traits also shared by Atleti supporters in the stands. Few clubs enjoy such …

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