Business of Football

A desire for innovation and an elegant, geometric look characterise the mood of the new official Walsall FC kits created by Erreà Sport for the coming sports season. The classic red base of the first kit is embellished with a sophisticated geometric pattern of diamond shapes in a darker, tone-on-tone …

Macron has announced a new technical sponsorship agreement with Baniyas Sports and Cultural Club, established in 1982 in Abu Dhabi – UAE, which will last for the next 2 sporting seasons until 2022. The Macron Hero will appear on all the technical apparel equipping the first teams, youth teams and …

iSportconnect have announced that they will be returning to Switzerland for their 2020 Lausanne Summit, in association with PwC, on September 22. This year’s event will be smaller than recent years, with a limited number of key executives from the world of sport joining. iSportconnect will continue to monitor all …

Macron and Belgian side Sint-Truiden V.V. have unveiled the new shirts that the ‘De Kanaries’ will wear during the 2020/21 season. The Home shirt, with a rib-knit, Korean collar is yellow with tone on tone graphic sublimation enriching the colour. The backneck is personalized with the same motif as the …

Real Sociedad, the historical Basque club from San Sebastian has been playing a brilliant season in the still ongoing Spanish LaLiga. The league had finally resumed following the forcible interruption caused by the Coronavirus emergency, and Macron, technical sponsor of the Txuri-urdin, have announced a five-year renewal of their technical …

Building on the theme of the club’s new home look, the Blues’ 2020-21 away colours celebrate the capital’s love affair with the craftsmanship of master tailors. The away kit also adds an injection of millennial swagger — perfect for the confident, emerging talents lighting up Stamford Bridge under head coach …

Audi of America and Major League Soccer unveiled a national television commercial to officially kick off the return of the League’s milestone 25th season and the second season of “Audi Goals Drive Progress,” a league-wide, multi-year initiative to elevate the game of soccer in North America by supporting MLS club …

Real Madrid and Legends have announced the launch of a comprehensive multi-channel retail programme. The agreement will include a new official online store, the reopening of three official stores in Madrid and a new flagship store at the Santiago Bernabéu stadium. The club’s collaboration with Legends, a premium experience company in merchandising, …

Feet ‘N’ Tricks International, the organisers of the Freestyle UNLOCKED Africa 2020 has announced MTN as the headline sponsor for the fourth annual games. Valentine Ozigbo, the Chairman of Feet ‘N’ Tricks International, in a press statement on Monday, July 6, 2020, revealed that the telecommunications giant will be the …