Sunday , May 19 2024

Business of Football

France’s Ligue 2 and BKT sign major naming agreement!

France’s Ligue de Football Professionnel (LFP) today announce a new, important partnership agreement with India’s BKT, a major player in the world of off-road tires. After meeting on Wednesday, January 15, the LFP validated a major naming agreement between Ligue 2 and BKT. From the start of the 2020/21 season, …

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Bayern Munich and Audi extend contract until 2029!

The German record Bundesliga FC Bayern Munich champions and Audi, the Ingolstadt-based premium automobile manufacturer, have been working together for 17 years, and have now extended their contract – which was originally due to run until 30 June 2025 – by a further four years until 2029. Audi thus remains …

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2020 iSportconnect Hospitality Masterclass – Inter Miami CF, Virgin Atlantic, Scottish FA confirmed!

iSportconnect today announce the first three speakers for their 2020 iSportconnect Hospitality Masterclass, in partnership with Sodexo, at Emerald Headingley Stadium in Leeds on February 5. iSportconnect will be welcoming Jeanene Valentine, Director of Ticket Operations at Inter Miami CF, the new MLS franchise founded by David Beckham, across from the United States to join us. …

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Macron make special Cagliari Calcio centenary kit!

To celebrate the centenary of the rossoblù club a special celebratory shirt will be worn by Cagliari Calcio when the face off against AC Milan at the Sardegna Arena on Saturday, January 11. Macron, the technical sponsor of Cagliari, has produced the centenary shirt in collaboration with the noted designer …

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Manchester City agree global partnership with Midea!

English Premier League champions Manchester City has announced a new global partnership with the world’s number one consumer appliances producer Midea. Midea will be present around the Etihad Stadium on key matchdays over the coming months through integrated branding and activations. The home appliance giant is also planning to develop …

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Liverpool FC announces multi-year partnership with Nike!

Nike, the world’s leading footwear and apparel company, will become Liverpool Football Club’s official kit provider beginning in the 2020-21 season as a multi-year agreement is announced. As official kit supplier, commencing June 1, 2020, the agreement will see Nike outfitting the men’s, women’s and academy squads, as well as …

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