Business of Football

In the days when all eyes are on Milan Fashion Week, football is also finding its place on the catwalks. In fact, the presentation event of the new Udinese Calcio “Third” shirt for the 2023-24 season took place in the Lombard capital, which has a very strong link with the …

Dove Men+Care, the global men’s grooming brand that made its debut in the country earlier this year, is marking a significant milestone in its India chapter. A first-of-its-kind partnership for the brand, Dove Men+Care is teaming up with Bengaluru Football Club (BFC) as the ‘Official Hair Care Partner’. The association …

Odisha FC have announced that it has roped in the SNM Group as its Principal Sponsor for the next two years. The SNM Group started off as a mining farm, founded by the Late Surendra Nath Mohanty in the 1980s. SNM’s mining unit crew grew rapidly into a multifaceted economic …

A tribute to the design of their stadium, the AAMI Park. This is the main theme distinguishing the graphics of the new Melbourne Victory Home shirt that the club will wear in the 2023-24 season of the A-League. Together with the club’s colours and logo design, the new home kit …

The Confédération Africaine de Football and global technology company TECNO Mobile concluded an Agreement in terms of which TECNO Mobile becomes one of the Official Sponsors of the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023. TECNO Mobile will be the exclusive smartphone partner of the TotalEnergies CAF Africa …

Mumbai City FC have welcomed KiCK-EV, one of India’s fastest-growing electric two-wheeler brands, as the club’s new Offical EV Partner until the end of the 2023-24 season. Through this unique partnership, KiCK-EV will extend their support towards the Mumbai City FC’s sustainability efforts and will have visibility on the sleeve …

iSportConnect can today announce that Jugo, an immersive virtual meetings platform with cutting-edge mixed reality technology has become part of iSportConnect’s Advisory service. Jugo has innovated a unique platform that brings together individuals from different locations in a fully immersive, web-based environment built with the best-in-class technology including Amazon Webs …

Odisha FC have announced the extension of its partnership with the Rungta Group of Industries for another year. Odisha FC got the Rungta Group of Industries on board at the beginning of last season as principal partners. As a part of the deal, the Rungta Steel TMT bar logo will …

NorthEast United FC have announced its partnership with Dispur Polyclinic and Hospitals Pvt. Ltd. as the Official Medical Partner for the Indian Super League 2023-24 season. This collaboration reflects the club’s commitment to the health and well-being of its players, staff and fans. Dispur Polyclinic and Hospitals Pvt. Ltd has …