Business of Football

Erreà and Blyth Spartans have presented the new home and away kits for the 2023/24 season. The two-year affiliation agreement has led to the creation of a unique design for the Blyth Spartans, which is sure to excite the fans. The home kit maintains the traditional green and white stripes …

The Macron Hero will appear on the shirts of FC Cartagena, the Spanish club that plays in the Segunda División, for the next four seasons. The club was only formed in 1995 but soon became a leading name in football in Spain’s autonomous region of Murcia. The new agreement with …

Global sports company PUMA has today launched the 2023/24 Borussia Dortmund Home kit, the result of a fan design contest aimed at showing appreciation for the most passionate football fans across the globe. Garnering more than 15,000 submissions worldwide, a panel led by team captain Marco Reus and Club legend …

Today, adidas and Arsenal FC reveal the Arsenal home jersey for the 2023/24 season, marking the 20th anniversary of the ‘Invincibles’ season with a bold new look. Taking design inspiration from the kit worn by the record-breaking team, the jersey features a new shade of striking red offset with a …

Hyundai Motor Group (the “Group”) affiliates Hyundai Motor Company and Kia Corporation have today jointly announced the renewal of their long standing partnerships with FIFA until 2030. The renewed agreement welcomes Group subsidiaries Boston Dynamics and Supernal into the fold. The renewals encompass a wide range of prestigious FIFA competitions, …

Traditional colours, stylish and innovative graphics, high-performance textiles, and Eco Fabrics highlight the commitment of the club and the technical sponsor to saving the environment and promoting sustainability. All these characteristics can be found in the new ‘Home’ shirts of Hannover 96, the German club that plays in the Zweite …

AS Monaco and Rarecubes, a pioneering Web3 consulting agency, are pleased to announce their partnership until the end of the 2024/25 season. Rarecubes will support AS Monaco in the development of a unique and innovative digital platform, perfectly integrated into the Club’s ecosystem. In time, the aim of this virtual …

Wrexham AFC have announced Betty Buzz – Blake Lively’s sparkling beverage company as their official training kit sponsor for the 2023/24 season for both the women’s and men’s sides. Betty Buzz will be a featured sponsor on the team’s training kits and remain on the sleeve for the women’s team. …

Manchester City have announced the extension of its global partnership with Midea, one of the world’s leading and largest home appliances producer. The renewed agreement – which covers both the men’s and women’s teams and expanded to include City in the Community (CITC) in 2021 – sees the partnership enter …

In the coming season, VfL Wolfsburg’s the Wolves and She-Wolves will go hunting for points wearing light green jerseys with a white pattern at the Volkswagen Arena and the AOK Stadion, and a combative dark grey strip away from home. Not just from next term, in fact, but from now …