Business of Football

The new app Tradar, from the Munich start-up MFC Labs, is a partner in the Bayer 04 Leverkusen Sponsors Club. The contract between Bayer 04 and Tradar initially runs to the end of the 2025/26 season. The Tradar app offers sports fans the opportunity to invest in licensed ‘Player tokens’ …

In an exciting development, Soccerex has revealed a new partnership with University Campus of Football Business (UCFB) and its Global Institute of Sport (GIS). The deal will see UCFB and GIS serve as the “Official Education Partners” for Soccerex from May 2023 to May 2024. The collaboration will encompass a …

Liverpool FC has unveiled its brand-new home kit for the 2023-24 season, which pays homage to the legendary Bill Shankly’s last season in charge of the Reds 50 years ago. An iconic kit reimagined, it’s a classic design in bright Liverpool red with white contrast collar and cuffs inspired by …

VfL Wolfsburg can welcome a new premium partner for the start of the 2023/24 campaign: as of next season, the Green-and-Whites will be working with leading brewery group Anheuser-Busch InBev, which will be represented in both the Volkswagen Arena and the AOK Stadion until 2028 with its brand Beck’s, which …

When they step out onto the TD Place pitch on Saturday, May 6 to face Pacific FC, Atlético Ottawa will have a brand new look. The club will be debuting the ‘Making It To Safety’ third kit, a stunning purple strip created in partnership with Shelter Movers Ottawa, and dedicated …

German sports brand PUMA has extended the deal with India international goalkeeper Gurpreet Singh Sandhu for another four years. The extended deal with PUMA will see India’s No.1 goalkeeper continue as one of the top faces of PUMA football in India. Gurpreet Singh Sandhu said, “I am happy that the …

Castore have announced their latest multi-year season partnership with FC Utrecht. This agreement will see Castore become the official kit and retail partner from the 2023/24 season onwards. Manufacturing and supplying high-performing training kits that will be worn by FC Utrechts first, women’s, and the club’s youth academy teams. As …

FC Bayern Munich and URSAPHARM Arzneimittel GmbH are extending their successful partnership by a further three years. The Saarbrücken-based pharmaceutical company, with its market-leading HYLO range of products for the lubrication of dry eyes, has worked together with the German record champions since 2017. Andreas Jung, FC Bayern board member …

The brand new 2023 third kit is inspired by the remembered designs of the 1990s and 2000s, with a black base with the mythical red band crossing the chest, one of the favorite and most anticipated combinations by fans. This shirt also has a new bicolor V-neck (one half is …

Castore have announced their latest multi-season partnership with Dutch Professional Football Club FC Twente from Enschede. The partnership will see Castore become the club’s official kit and retail partner from 2023/24 season. Manufacturing and supplying bespoke playing and training kits that will be worn by FC Twente’s first women’s and …