Business of Football

TARGOBANK will be the new jersey sponsors of Fortuna Düsseldorf for the coming 2023/24 season. The sponsorship is scheduled to run for five years and is part of the new strategic orientation “Fortuna for all”, which the Bundesliga 2 club presented at the end of April. TARGOBANK, headquartered in Düsseldorf, …

Mobile handset maker Xiaomi India has announced a new regional partnership with the Argentina Football Association (AFA). This newly unveiled arrangement will enable users of Xiaomi in India along with fans of the FIFA World Cup champions to come closer to their team, enjoy new experiences, own autographed jerseys, and …

FIFA has unveiled Unilever personal care brands, including Rexona, Dove, Lifebuoy and Lux as Official Sponsors of the 2023 FIFA Women’s World Cup – Australia & New Zealand. The landmark partnership will run through to 2027 and include the 2026 FIFA World Cup and the FIFAe Finals, and marks the …

Erreà and ADO Den Haag have presented the home jersey for the 2023-2024 season. The jersey, inspired by some used in the past, combines tradition and innovation, confirming the bold and innovative style of the Dutch team. The new jersey features a cutting-edge design that draws inspiration from the classic …

Football is a sport that evokes feelings, passions and triumphs. And promotion to the Premier League brings the level of excitement to a peak. To celebrate this milestone, Erreà, Sheffield United’s official technical sponsor, has created a celebratory shirt in collaboration with the club that embodies the essence of football: …

Today, adidas reveals the Juventus FC home kit for the 2023/24 season. Created for the club’s new generation of supporters, the jersey evolves the kit’s iconic design with an unexpected graphic and bold technologies – all while remaining true to the distinctive DNA of Juventus FC. Hero to the shirt’s …

Protea Hotels by Marriott and Marriott Bonvoy, Marriott International’s award-winning travel programme and marketplace, have unveiled Orlando Pirates FC themed hotel rooms, designed to give football enthusiasts a unique and immersive hospitality experience. Available at the Protea Hotel Fire & Ice! by Marriott Johannesburg Melrose Arch, the Orlando Pirates-themed rooms …

In a proud moment for Goa, Aaryav Da Costa, bagged himself a chance to train with Premier League side Manchester United next month. A player from FC Goa’s league winning U-13 team, Aaryav emerged as one of the four winners of the ‘United We Play’ grassroots football competition, held by …

Erreà have announced a multi-year agreement with Eastleigh FC, a club that currently competes in the English National League. This partnership agreement, valid until 2027, establishes Erreà as the English team’s official supplier of sportswear, providing a wide range of products, including match kits, tracksuits, T-shirts and other leisurewear items. …

Levante UD, the oldest club in Valencia, is ‘kicking off’ next season with the presentation of the new 2023/24 season third kit. The exclusive design of the new shirt celebrates the Centenary of the Coronation of Our Lady of the Forsaken (Virgen de los Desemparados), who was proclaimed Patron Saint …