Business of Football

New Balance has today unveiled the brand new LOSC Lille home kit ahead of the 2024/25 season. Arriving in LOSC Lille’s quintessential Team Red, Navy and White colours, the unmistakable home shirt is adorned with the legendary club crest, worn throughout history by Les Dogues. Paying homage to the club’s …

Manchester United and Maybank have further strengthened their partnership with the launch of their latest co-branded credit card in Indonesia. In 2023, Manchester United and Maybank announced the extension of their successful 13-year partnership into Indonesia – adding a fourth ASEAN country to their existing co-branded products available to customers …

Aston Villa and adidas have announced the agreement of a multi-year partnership that will see the sportswear giant becoming the club’s official kit partner from the 2024/25 season onwards. From June 2024, the Villans will wear adidas for the first time in their history with the iconic sportswear brand supplying …

FC St. Pauli will be operating in a different league next season, and not only on the pitch, as the new home shirt unveiled today marks the beginning of the club’s association with global sports company PUMA as its new equipment supplier. “For FC St. Pauli, it was important that …

In the last home match of this season, against Juventus, Bologna FC 1909 will take the pitch in the new ‘Home’ kit for the 2024-2025 season, designed and made by Macron, the club’s historic technical sponsor. Next season, the new kit will accompany the Emilian club to Europe’s most prestigious …

Global sports company PUMA and Borussia Dortmund have today revealed the 2024/25 Home kit, a classic iteration that honours the rich heritage of the club. Alongside the Home kit, PUMA introduces the Borussia Dortmund 2024/25 pre-match collection. The new Black & Yellow 2024/25 BVB Home kit is an embodiment of …

Global sports company PUMA and Manchester City, have today revealed the brand-new Home kit for the 2024/25 season. Designed with Manchester in its fabric, the sky-blue kit features threads of 0161 in the trim – a reference to the Club’s Mancunian roots. Manchester’s 0161 is more than a dialling code. …

The new Arsenal FC home kit is a celebration of the club’s core symbol, as they reveal their cannon-fronted home kit for the first time since 1989/90. The debut of the new home kit is accompanied by a film, exploring the passion that is invoked by the iconic Arsenal cannon. …

The German Football Association (DFB) and Volkswagen will continue their successful partnership for at least another four years. Both sides have agreed to extend the sponsorship deal, which has been in place since 1st January 2019, until 31st July 2028. Volkswagen remains the main partner of the DFB. Oliver Blume, …

An incredible end to the season kept everyone on the edge of their seats for the last 90 minutes. In the end, Como 1907 celebrates direct promotion from Italy’s Serie B. Despite the draw against Cosenza Calcio at Sinigaglia, Como joins Parma Calcio in promotion to Serie A: this result …